A quick Google search for ‘travel article’ turns up a rather intimidating 1.2 billion results. It can feel as though every company in the world is churning out travel content… so how can you possibly hope to stand out from the crowd?
The reality is, there are lots of ways you can improve from your written travel content. From employing humour to embracing multimedia, honing your message to signing off in style, here are seven top tips from our expert team.
What’s your point?
In content, editing is everything. The writers may have the ideas and put them down on the page, often with great panache, spot-on metaphors and a killer turn of phrase, but even the best can benefit from an editor. Editors will translate writers’ shrewd observations and wandering thoughts into the best and most readable version possible.
The best travel content inspires its readers. For travel publications, that means keeping the reader captivated with a compelling narrative, while for travel companies it’s about inspiring readers to the point of purchase. In every case, editing is an essential way to ensure your content does its job as well as it possibly can.
Hot on the heels of our previous blog, a checklist for editing travel content, we’ve come up with five more pieces of advice to ensure the effectiveness of your editing process. So scroll down to read our expert editing advice…
Scroll to the comments section of any online travel article and chances are you will find the grammar police up in arms. Yet not all grammar rules are inviolable laws. The truth is, language is malleable and constantly evolving. Perfect grammar may be the ideal, but when it comes to travel content writing, clear communication is preferable.
Good writing is about communication with an audience, so good writers should not blindly follow syntactic rules at the expense of clarity. Here are a just a few anti-grammar tips to help you improve your travel writing technique.
Don’t let anybody tell you Devon is just about sandy beaches, bleak moors and clotted cream. In this newsletter content for holiday rental agency Discovery Holiday Homes, we look at the county’s very best summer festivals.
There really is something for everyone this summer in Devon, whether you’re a crime fiction buff or a jazz music lover. There’s the International Agatha Christie Festival, which usually features workshops and murder mystery-themed events. It runs from 11 to 20 September at Torre Abbey and celebrates what would have been the famed author’s 125th birthday. There’s also the Teignmouth Folk Festival, held in South Devon between June 19 and 21. There will be the usual English folk fare like Morris dancing, but also performances with their roots in America’s Appalachian region. Other festivals include Glas-Denbury Music Festival (July 10 to 11), a child-friendly alternative to the hedonism of soundalike Glastonbury festival, and the Tiverton Balloons and Music Festivals (July 10 to 12), which somehow manages to combine hot air balloons and wonderful jazz music into a single fun-filled weekend.
But that’s just the tip of the iceberg. From a festival devoted to the deliciousness of crabs to a world-class regatta, Devon has a whole host of fun to offer visitors this summer. Scroll down to see all our seasonal recommendations.
