Style Guides: Why Every Brand Needs One

It is a dilemma experienced by every brand. You know the written content that your company produces needs to be consistent, but the quantity of content required means that you’re employing multiple writers to work on it. So how do you ensure everyone is (ahem) on the same page? The answer is easy: by creating your own style guide.

We look at why style guides are essential for all companies – and why they are particularly vital for travel brands.

When it comes to style guides, it’s okay to borrow from other publications

Continue reading

Eight Grammar Rules Made to Be Broken

Scroll to the comments section of any online travel article and chances are you will find the grammar police up in arms. Yet not all grammar rules are inviolable laws. The truth is, language is malleable and constantly evolving. Perfect grammar may be the ideal, but when it comes to travel content writing, clear communication is preferable.

Good writing is about communication with an audience, so good writers should not blindly follow syntactic rules at the expense of clarity. Here are a just a few anti-grammar tips to help you improve your travel writing technique.

2872099576_6d354bb62d_b

Continue reading

Why Every Brand Needs Its Own Style Guide (and Especially Travel Brands)

It is a dilemma experienced by every brand. You know the written content that your company produces needs to be consistent, but the quantity of content required means that you’re employing multiple writers to work on it. So how do you ensure everyone is (ahem) on the same page? The answer is easy: by creating your own style guide.

We look at why style guides are essential for all companies – and why they are particularly vital for travel brands.

What’s your stance on exclamation marks?

Continue reading

Playing with Grammar: Eight Stuffy Rules That Were Made to Be Broken

Scroll to the comments section of any online travel article and chances are you will find the grammar police up in arms. Yet not all grammar rules are inviolable laws. The truth is, language is malleable and constantly evolving. Perfect grammar may be the ideal, but when it comes to travel content writing, clear communication is preferable.

Good writing is about communication with an audience, so good writers should not blindly follow syntactic rules at the expense of clarity. Here are a just a few anti-grammar tips to help you improve your travel writing technique.

2872099576_6d354bb62d_b

Classroom grammar rules are sometimes best ignored

Continue reading