Earlier this year, the Saatchi Gallery in London created a groundbreaking all-female art show entitled Champagne Life. We knew it was an event that would interest one of our favourite clients, Private Air Luxury Homes Magazine, so we sent along our editor Mandy – notepad, recorder and camera in hand – to get the low down on the event.
Below is the feature she wrote about the exciting exhibition – as published in the March/April issue of Private Air.
From first-person adventure articles in travel magazines to storytelling TV adverts for tourism brands, narrative has always played an important role in travel content writing. Just laying out the cold hard facts doesn’t always do the trick – even the most avid of travellers need a little inspiration and encouragement to visit a new place, try a new service or buy a new product; being told to do so isn’t enough. That’s where telling a compelling story can help.
Read on for examples of great travel narratives, and advice on how to use storytelling in your own content writing.
Have you ever wished your travel website was working just that little bit harder? Have you yearned for copy that’s beautifully written to catch the attention, while also getting your key sales messages across to the right audience?
That’s what Off the Map Travels wanted – and that’s why they came to World Words.
Off the Map Travels, a customised travel planning service set up by avid traveller Sara Nakash, asked us to create new website content that would engage their audience – an intrepid bunch looking for local culture, adventurous activities and a little bit of luxury too – and also clarify the key sales messages and increase the visibility of calls to action. We began by reworking the content that was already there, and then suggested our own new additions.
The new website has now gone live, so you can see the fruits of our labour by clicking here. Or for a taste of how our content works even without a fancy design, scroll down to read our copy for the homepage and ‘About’ page.
Singapore is a place quite unlike any other. The world’s only island city-state is known both as a global commerce and financial centre and as a hard-to-beat holiday destination, offering a wealth of world-class cultural institutions, extraordinary architecture and never-ending nightlife – all boosted by a unfailingly warm, equatorial climate. For travellers, it’s an amazing city, which is why when HomeAway, the world’s largest holiday home (vacation rental) company with over a million global listings, asked us to write them a guide on the city, we jumped at the chance.
The first in a series of Asia-Pacific region guides for HomeAway – the rest, from Dubai to Hong Kong to Sydney, will go live during March – Singapore was published last week. And you can read our regional overview below.
