Writing Clever: How to Turn One Travel Content Theme into Many Distinct Pieces

Content marketing is not a sprint but a long-haul journey. It requires you to create consistently engaging content on an ongoing basis, which means coming up with idea after idea after idea after idea – not always an easy task.

But coming up with one idea doesn’t necessarily mean only getting one piece of written travel content. In fact, if you’re only getting a single article, blog or other piece of travel content out of each idea that springs to mind, you are wasting your time. Of course, every piece you write must be original and distinctive, but this blog will explain how a single lightbulb moment can light up a whole room full of content concepts. Scroll down for our expert tips.

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Our Best Summer Travel Content – Part 1

It’s already mid-June, and summer is really heating up. It’s time to share some of out best summer travel content.

For many of us, summer is synonymous with holidays – the warmer the weather, the more we yearn to get out of the city and head down to the beach – so we’ll start with a pair of destination guides we wrote for two of Southern Europe’s finest summer seaside getaways. First up is Puglia, Italy’s stunning destination du jour, and next is Spain’s sand-lined Costa Blanca, where toasty summer temperatures have been drawing in sun worshippers for decades.

Alternatively, if you dream of spending your summer the way wealthy tycoons and celebrities do (i.e. lounging on the deck of a luxury yacht), you may want to read the article we wrote on Palma’s superyacht scene. And for those who don’t have the budget, holiday time or inclination to venture to the Mediterranean, we’ve also included a rundown of country-wide UK summer events, as well as a blog post we penned on summer festivals in Devon.

There’s a great selection of our best summer-themed travel content below, so scroll on down to start reading…

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Our Travels: Isla Canela, Spain

The World Words writers are a very well-travelled bunch. Our inteprid team explores new corners of our planet at every opportunity, thirsty to discover fresh cultures, unique people and unfamiliar experiences. This love of travel, combined with vast content writing experience, ensures the work we create is a cut above all of our competitors. On many occasions, our content is being created by writers who are currently experiencing their words first hand.

As our writers are so frequently on the road, we like sharing their experiences with our readers in the blog series Our Travels. This time, staff content writer Georgia shares her highlights of Isla Canela in Andalucía, Spain (it’s our second trip to the Iberian peninsula this year, after writer Sam’s voyage to Girona). Scroll down to read all about it.

Georgia and her son enjoying the southern Spanish sunshine on Isla Canela Beach.

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Our Travels: Isle of Wight, England

Here at World Words, we are not simply sitting behind our laptops, crafting inspiring and evocative travel writing. We are out in the field, doing what we love best and digging deep to discover new, fascinating destinations and quirky angles on well-loved places. With our team members always visiting somewhere interesting, we have put together the Our Travels blog series, so they can share all their latest and greatest travel tales and experiences.

We have already covered a range of interesting destinations around the globe, from Quebec City and Corsica to Southwest Iceland and Dubai. This month, we’re keeping things a little closer to home (or, at least, our UK home), as content writer Samantha Wilson sets off on a family escape to the Isle of Wight. Scroll down to find out more…

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Sam with her husband and young daughter, enjoying a brisk hike on the Isle of Wight.

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