From Thailand to Tunisia: Destination Guide Website Copy for loveholidays

In late 2020, we were approached by loveholidays (the UK’s fastest-growing online travel agency) about adding some detailed travel guide content to various destination pages on their website. Specifically, they wanted 1,750 words of content for each page, written to a strict format that included sections like ‘things to do’, ‘food and drink’ and ‘FAQs’. Naturally, we were delighted to help. After completing an initial batch of 10 pages, we were then given a large, monthly commission to deliver pages in batches. To date, we’ve completed literally hundreds of different destination pages, varying from entire countries and major cities down to small islands and even specific resorts.

Below are short extracts from just five of the guides we’ve written over the last few months – that’s one for each of Asia, North America, Europe, The Caribbean and Africa. Simply scroll down to read them. If you want to enjoy the full guides – and get some great holiday offers – you can click the links through to the loveholidays website…

Continue reading

The Best of Our Winter Travel Content

Every year, when the weather starts to turn chilly in our corner of the world, we find that the content we produce for clients at World Words begins to take on a distinctly seasonal slant. All of a sudden, the travel content agenda is dominated by all things wintery, from celebrations like Christmas and New Year, to activities like winter sports.

Our winter travel content is for everyone to enjoy. Disappointed you’re not cosied up in a chalet by a roaring log fire? Read about our Alpine adventures in St. Moritz and pretend you are. Rather have some winter sun? Read our guide on the Greek Islands and all the advent adventures they have to offer. Or maybe you’d rather forego winter altogether and enjoy another (even hotter) summer. Read our feature on Australia and its weird, wonderful wildlife.

You’ll find extracts from a selection of our favourite winter pieces below, so scroll down to read a little of each…

Continue reading

‘Traditional’ Travel Content and Social Media: Here’s Why They Go Hand in Hand

In the modern world, we’re seeing more and more travel brands using social channels as their primary platforms for branding and marketing. In fact, some have ditched blogging and other common forms of content marketing altogether in favour of the more immediate gratification and precise targeting offered by a social-only approach.

It’s understandable, as social media – and especially Instagram – has been a gift for travel brands, with the visual focus offering a chance to show off available destinations and experiences at their most enticing. However, we believe that social media is a tool that should be used to complement other forms of content marketing… not to replace them. For us, the best form of relationship is a symbiotic one. Here’s our take on why social and content marketing are tailor made for one another, and how you can use the two in tandem to boost your travel brand…

Continue reading

Creating Mobile-Friendly Travel Content

In the modern world, smartphone-friendly content is vital. Mobile is no longer man afterthought when it comes to producing content, and quite rightly – the stats for users accessing websites on phones and tablets are up year on year. With phones increasingly the primary – and even sole – device for users, it’s no wonder so many brands now follow a mobile-first approach when designing their content. Luckily for us, travel content thrives on mobile.

For those of us in the travel industry, there are several advantages when it comes to making travel content work for mobile. Effective travel content is fundamentally very visual, and lends itself well to mobile-friendly formats that tend to prioritise images and concise information over reams and reams of text. So if you’re planning your travel content for the months ahead, here are some of our top tips to ensure it’ll be a hit with phones and tablets too…

Continue reading