Spring has Sprung: The Highlights from Our Spring Content Archives – Part One

Posted on 25 March 2019 by Joe

Look outside. The days are getting longer. Daffodils are poking their yellow heads up through the dirt. Cadbury Creme Eggs have come and gone from our lives. And all this can only mean one thing: spring is finally upon us.

We are celebrating the new season with some of our best spring-themed content. Bid farewell to winter’s hearty comfort food and choose lighter fare instead, with our selection of the world’s finest seafood restaurants. Spring is also the season for festivals, with Songkran (aka Thai New Year) a springtime favourite – you can find a chic place to stay with our run-down of Thailand’s greatest luxury design hotels. With the weather getting better, why not also discover some new places – we’ve added a guide on Moscow and copy for a hotel on the Algarve. And the days may be getting longer, but there’s still pitch black night skies to enjoy, so we have included a piece on stargazing.

Scroll down to read extracts from all of these travel pieces, with links to the full content…

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Spring Cleaning Your Travel Content

Posted on 5 March 2019 by Eilidh

The world of travel is always changing, and what you once thought was evergreen content can become outdated in the blink of an eye. If you or your brand produces or commissions travel content, it’s vital to regularly take stock of what you’ve already got, what you still need, and what can be retired. This will help keep things neat, fresh and relevant. And if you are going to do some content spring cleaning, well, surely there’s no better time than spring?

If your website is home to a travel blog, destination guides, tour itineraries or any other types of travel content, we have some top tips for sprucing it up (and all just in time for the big pre-summer booking rush). Read on for more…

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A Milan Fashionista or a Sydney Foodie? Our Blog Posts for Kingsbridge Travel

Posted on 22 February 2019 by Joe

At World Words, we are regularly asked to write blog content by new clients. They come to us for one big reason – we know what we are talking about. Whatever the topic, whatever the destination and whatever the angle, we have the real travel experience and content writing expertise to help. Whether they are looking for a blog about scuba diving in Galapagos, an in-depth tour of ancient Egyptian sights in Alexandra or a gastronome’s guide to Florence, we are able to write it. We’d go so far as to say that no other content agency can match the extensive first-hand travel experience of our team. (If you’re in any doubt, just take a look at this blog’s Our Travels series).

Last year, we were contacted by the US-based travel agency Kingsbridge Travel in relation to their company blog. They were looking for a series of blog posts on destinations all over the world, from the hiking trails of Northern Italy to the Aboriginal culture of sunny Sydney. So that’s what we have been doing. We have written half a dozen blog posts for them to date (with more to follow), and you’ll find snippets from just a few of our favourites below…

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Making the Most of Your Ideas: How to Turn One Concept Into Lots of Content

Posted on 1 February 2019 by Joe

Content marketing is not a sprint but a long-haul journey. It requires you to create consistently engaging content on an ongoing basis, which means coming up with idea after idea after idea after idea – not always an easy task.

But coming up with one idea doesn’t necessarily mean only getting one piece of written travel content. In fact, if you’re only getting a single article, blog or other piece of travel content out of each idea that springs to mind, you are wasting your time. Of course, every piece you write must be original and distinctive, but this blog will explain how a single lightbulb moment can light up a whole room full of content concepts. Scroll down for our expert tips.

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