In the modern world, smartphone-friendly content is vital. Mobile is no longer man afterthought when it comes to producing content, and quite rightly – the stats for users accessing websites on phones and tablets are up year on year. With phones increasingly the primary – and even sole – device for users, it’s no wonder so many brands now follow a mobile-first approach when designing their content. Luckily for us, travel content thrives on mobile.
For those of us in the travel industry, there are several advantages when it comes to making travel content work for mobile. Effective travel content is fundamentally very visual, and lends itself well to mobile-friendly formats that tend to prioritise images and concise information over reams and reams of text. So if you’re planning your travel content for the months ahead, here are some of our top tips to ensure it’ll be a hit with phones and tablets too…
