Alice Sachs Zimet: Straddling Arts and Business (Private Air New York Magazine)

Collecting photographs is an increasingly mainstream pastime for those with the artistic appreciation, the in-depth knowledge and, of course, the spare money in the bank. In fact, it has become so popular that this is the second photo collector profile piece we’ve written in as many months (following this piece on Richard and Ellen Sandor).

This article on Alice Sachs Zimet was produced for Private Air New York Magazine, a publication focused on high culture in the Big Apple and firmly targeted at the one percent. World Words’ senior editor Mandy interviewed the renowned collector about her love of art and her long-held habit for hoarding, and you can read her piece below.

Small1 Continue reading

Style Guides: Why Every Brand Needs One

It is a dilemma experienced by every brand. You know the written content that your company produces needs to be consistent, but the quantity of content required means that you’re employing multiple writers to work on it. So how do you ensure everyone is (ahem) on the same page? The answer is easy: by creating your own style guide.

We look at why style guides are essential for all companies – and why they are particularly vital for travel brands.

When it comes to style guides, it’s okay to borrow from other publications

Continue reading

The Importance of Travel and Tourism

From backpacking to business trips, city breaks to seaside escapes, the travel and tourism industry is one of the largest – and fastest growing – in the world. As a travel-specialist content writing agency, we’re well aware of the value of tourism, so we thought we’d share this excellent infographic from the good people at Nerval Corporation.

This fact-packed infographic, written by Mario Skrzypczak, shows the vital statistics behind the travel and tourism industry, which is responsible for more than one in 11 jobs around the world. Simply scroll on down to take a look.

Infographic-start Continue reading

Open House Weekend: Unlocking London – An Online Travel Article for Samsung

Open House London is one of highlights of the UK’s cultural calendar. A celebration of the capital’s one-of-a-kind architecture, design and city planning, which has been held in the city since 1992, it sees more than 800 usually-closed venues across London open their doors to the public. Visitors can take a peek inside magnificent private residences, check out the views from skyscraping offices and uncover history at ancient temples and churches.

Samsung asked us to write about this major cultural event for their in-house platform Global Live, and we obliged by giving their readers a run-down of the best buildings to see at the 2015 event. You can read our picks below…

Continue reading