Tag Archives: Travel Writing

Tips and Tricks: The Best of our Expert Travel Content Writing Advice (Part 1)

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After years of writing quality travel content for a plethora of clients across print and online, the World Words team has learnt a few tricks of the trade. And we are happy to share our knowledge with every other travel writer, copy editor and content creator striving to improve their craft. That’s why we regularly publish advice posts on this blog.

Recently, several of our advice columns have been republished by third parties, from travel tech news site Tnooz travel industry media platform Media Kitty. We’ve collated the best of our travel advice articles below, with more to follow next month (in Part 2). So whether you are a budding writer or the brains behind a travel site with dozens of contributors, keep reading for tips on scheduling your work, advice on editing and a list of travel clichés to avoid.

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How to Enliven Your Travel Content

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Every day on the internet, the world’s biggest travel websites publish reams of articles, blogs and other content, on everything from the best museums in Manchester to hiking trails in Laos. Thousands of travel pieces compete for the attention of discerning readers and, while elements like SEO are crucial in appeasing the content robots, the most important way to attract human readers is with rich, readable content that stands out from the crowd.

With a world of competition, making your travel content stand out is far from easy. So we asked our expert team of experienced travel journalists and copywriters for their tops tips on how to enliven blogs, destination guides and articles. Want to make travel content that’s original, interesting and engaging? Then follow these five steps…

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Open House Weekend: Unlocking London – An Online Travel Article for Samsung

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Open House London is one of highlights of the UK’s cultural calendar. A celebration of the capital’s one-of-a-kind architecture, design and city planning, which has been held in the city since 1992, it sees more than 800 usually-closed venues across London open their doors to the public. Visitors can take a peek inside magnificent private residences, check out the views from skyscraping offices and uncover history at ancient temples and churches.

Samsung asked us to write about this major cultural event for their in-house platform Global Live, and we obliged by giving their readers a run-down of the best buildings to see at the 2015 event. You can read our picks below…

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Only in Scotland: Six Uniquely Scottish Experiences – A Blog for Visit Scotland

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Scotland is an incredible travel destination. The sparsely-populated portion of the British isles has something for everyone, whether your preference is scuba diving and kayaking, wildlife and bird watching, or whisky and beer tasting. But there’s far more to this country than simply fantastic attractions. It also offers utterly unique ones – a series of sights and activities that can’t be found anywhere else on earth. When we say unique, we mean unique.

We were commissioned by the national tourist board VisitScotland to write an inspiring article about six uniquely Scottish experiences. Inspired on our editor’s own personal experience of living and travelling in Scotland, they range from stunningly rare wildlife to spectacular one-of-a-kind architecture. You will find his suggestions below…

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