Only in Scotland: Six Uniquely Scottish Experiences – A Blog for Visit Scotland

Scotland is an incredible travel destination. The sparsely-populated portion of the British isles has something for everyone, whether your preference is scuba diving and kayaking, wildlife and bird watching, or whisky and beer tasting. But there’s far more to this country than simply fantastic attractions. It also offers utterly unique ones – a series of sights and activities that can’t be found anywhere else on earth. When we say unique, we mean unique.

We were commissioned by the national tourist board VisitScotland to write an inspiring article about six uniquely Scottish experiences. Inspired on our editor’s own personal experience of living and travelling in Scotland, they range from stunningly rare wildlife to spectacular one-of-a-kind architecture. You will find his suggestions below…

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Online Travel Content That Sells

ExpediaWhat’s the key to creating successful online travel content?

From blogs, photos and videos to competitions, surveys and social media campaigns, travel companies are very adept at creating content that brings traffic to their websites – but are surprisingly poor at converting those visitors into customers.

So what should these companies be doing differently? World Words Editor-in-Chief Joseph Reaney spoke to three travel experts to find out the formula for creating content that sells.

The interview article was written for Melt Content and published on Travolution. Read the complete article here.

City Vacation Guides for Expedia

ExpediaWe have some exciting news, and it has been a long time coming! Our city vacation guide for Christchurch in New Zealand, which was written back in July, has finally been published on the Expedia website. You can read the overview by clicking on this here link, or check out one of the POIs, Lyttelton Harbour, here.

In fact, Christchurch is just the latest of several city vacation guides we have created for Expedia. We’ve previously written about city destinations in more than a dozen countries right around the world, including Albuquerque (USA), Friedrichshafen (Germany), Hua Hin (Thailand), Rarotonga (The Cook Islands), Edmonton (Canada), and Hong Kong.

You’ll find a selection of our completed guides in Projects. Or click here to see all Expedia’s guides in one place.

Our Latest Private Air Articles

Cities TalkingFor the last year or so, the World Words team has been contributing articles to Private Air Luxury Homes Magazine. And the most recent issue (November-December ’13) has a total of seven of our articles featured. That’s a new high!

In every issue of the magazine we write on a range of topics, from lavish travel to investment destinations to cultural events… and this edition is no different.

The travel destinations we’ve featured vary from the winter wonderland of St Moritz to the watery delights of The Finger Lakes, while other topics covered include London’s Silver Mine, Rossetti’s Proserpine and Harrods’ new whisky.

You can read all our latest contributions on our Projects page, where you’ll also find our work for previous issues, stretching back to November 2012.