Every day on the internet, the world’s biggest travel websites publish reams of articles, blogs and other content, on everything from the best museums in Manchester to hiking trails in Laos. Thousands of travel pieces compete for the attention of discerning readers and, while elements like SEO are crucial in appeasing the content robots, the most important way to attract human readers is with rich, readable content that stands out from the crowd.
With a world of competition, making your travel content stand out is far from easy. So we asked our expert team of experienced travel journalists and copywriters for their tops tips on how to enliven blogs, destination guides and articles. Want to make travel content that’s original, interesting and engaging? Then follow these five steps…
