Spring Has Sprung: The Highlights from Our Spring Content Archives – Part Two

Last month, on this blog, we shared some of the very finest spring-themed content written by the World Words team. But it turns out that we couldn’t do ourselves justice with just one blog. So now we’re back with another!

As anyone of the pedalling persuasion knows, spring is prime cycling season, so we’ve dug up two articles from the archives on the topic: the first, a cycling itinerary guide and the second, a blog post on urban cycling events. If you favour two feet over two wheels, we’ve got an article on the world’s best long-distance hiking trails too. And if all that seems a little too active for your tastes, never fear; we have also got some more laid-back outdoor fun on offer in the form of a guide to London’s best parks. Last but by no means least, we’ve included a travel guide we wrote to the Isle of Skye. Although this Scottish isle is beautiful at any time of the year, we think it peaks in spring when the wildflowers are in full bloom and the puffins finally show their faces. Scroll on down to read them all…

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The Art of the Content Brief – Part One: Top Brand Tips for Writing a Great Brief

Whenever you are asking a travel writer to create content for you, a clear and unambiguous brief is vital. From the perspective of clients and editors, creating a thorough brief may seem like a lot of time and effort, but in the long term it’s an invaluable time-saving – and consequently, a great money-saving – tool. Getting your writer brief right should mean a quicker writer delivery, less editing work and, most importantly of all, a superior finished product.

So how do you go about crafting the perfect travel content brief? At World Words, we both work to detailed client briefs and create our own briefs for writers, so we can attest to the important of clear guidance. So, from setting carefully-considered word limits to making your SEO needs clear, and from providing writing samples to creating comprehensive a style guide, we’ve come up with our top tips for getting the most from your travel content brief.

(This is part one of our mini series on a travel briefs. Next month, we’ll look at how writers can follow client briefs).

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Spring has Sprung: The Highlights from Our Spring Content Archives – Part One

Look outside. The days are getting longer. Daffodils are poking their yellow heads up through the dirt. Cadbury Creme Eggs have come and gone from our lives. And all this can only mean one thing: spring is finally upon us.

We are celebrating the new season with some of our best spring-themed content. Bid farewell to winter’s hearty comfort food and choose lighter fare instead, with our selection of the world’s finest seafood restaurants. Spring is also the season for festivals, with Songkran (aka Thai New Year) a springtime favourite – you can find a chic place to stay with our run-down of Thailand’s greatest luxury design hotels. With the weather getting better, why not also discover some new places – we’ve added a guide on Moscow and copy for a hotel on the Algarve. And the days may be getting longer, but there’s still pitch black night skies to enjoy, so we have included a piece on stargazing.

Scroll down to read extracts from all of these travel pieces, with links to the full content…

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Spring Cleaning Your Travel Content

The world of travel is always changing, and what you once thought was evergreen content can become outdated in the blink of an eye. If you or your brand produces or commissions travel content, it’s vital to regularly take stock of what you’ve already got, what you still need, and what can be retired. This will help keep things neat, fresh and relevant. And if you are going to do some content spring cleaning, well, surely there’s no better time than spring?

If your website is home to a travel blog, destination guides, tour itineraries or any other types of travel content, we have some top tips for sprucing it up (and all just in time for the big pre-summer booking rush). Read on for more…

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