Tag Archives: Travel Content

Making the Most of Your Ideas: How to Turn One Concept Into Lots of Content

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Content marketing is not a sprint but a long-haul journey. It requires you to create consistently engaging content on an ongoing basis, which means coming up with idea after idea after idea after idea – not always an easy task.

But coming up with one idea doesn’t necessarily mean only getting one piece of written travel content. In fact, if you’re only getting a single article, blog or other piece of travel content out of each idea that springs to mind, you are wasting your time. Of course, every piece you write must be original and distinctive, but this blog will explain how a single lightbulb moment can light up a whole room full of content concepts. Scroll down for our expert tips.

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Our Travels: Bangkok, Thailand

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Whether we’re backpacking or beach-hopping, the World Words team is constantly on the go. Our writers’ love of travelling is great for our clients, as our real-world destination expertise goes directly into the content we produce.

We started the Our Travels blog series to showcase our team’s myriad adventures in everywhere from Alaska to The Gambia. You can read about our discoveries in destinations around the world within the Our Travels archive.

This month, World Words travel content writer Allison takes us on one of her regular forays into Bangkok. Visitors often whisk through the colourful Thai capital en route to somewhere else, but there’s so much to discover if you have time to dig in and get to know the city. Read on for Allison’s top picks for things to see and do in Bangkok…

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Allison tucking into a meal at one of her favorite street food stalls in Bangkok.

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Our Travels: The Gambia

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Here at World Words, we don’t simply sit at our desks and conjure up ideas of far-flung places. We actually go and visit them. At any one time you’ll find our travel writers exploring pretty much every corner of the world. And when we do return to our desks, we love to share the tales of our adventures with the readers of the World Words blog.

That’s why we created the Our Travels blog series. So far, we have covered everywhere from Vancouver Island in Canada to Orccha in India, from Guatemala to Dubai. This month, it is the turn of editor-in-chief Joe – whose many previous pieces include Oman, Belarus and Iceland – to recall his most recent trip to the Republic of The Gambia.

From incredible wildlife resorts to truly unspoilt beaches, here’s his take on an extraordinary West African nation…

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Joe outside his safari tent, with views of one of the Chimpanzee Rehabilitation Project islands.

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Travel Content and Cultural Sensitivity: How Should You Depict Other Cultures?

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After returning from a trip, travellers are usually consumed by an overwhelming desire to tell everyone about the amazing experience they have had. This is what a travel writer is paid to do in the most eloquent way possible. However, it can also be the hardest part to master when it comes to depicting and representing other cultures.

Cultural sensitivity should be paramount when writing travel content, but it is often sorely overlooked. Mariellen Ward of the Breathedreamgo travel blog has discussed the dangers of cultural imperialism (or the belief that your way of life is better) in travel writing, while photographer Bani Amor has criticised colonialism in travel literature.

When writing about location, ethnicity and society, there are certain to be complicated politics that come into play. Although there’s no one-size-fits-all phrasebook to help travel writers avoid all controversy in their content, there are helpful tricks for traversing this complicated terrain. Scroll down to read the advice of the World Words team.

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