Tag Archives: Travel Blog Writing

Spring Cleaning Your Travel Content

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The world of travel is always changing, and what you once thought was evergreen content can become outdated in the blink of an eye. If you or your brand produces or commissions travel content, it’s vital to regularly take stock of what you’ve already got, what you still need, and what can be retired. This will help keep things neat, fresh and relevant. And if you are going to do some content spring cleaning, well, surely there’s no better time than spring?

If your website is home to a travel blog, destination guides, tour itineraries or any other types of travel content, we have some top tips for sprucing it up (and all just in time for the big pre-summer booking rush). Read on for more…

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Sun, Sand, Sharks and Stingrays: Diving in the Maldives Blogs for Dive Butler

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At World Words, we’re often asked to write travel blogs for our clients. It’s no surprise, really, as blog content is the ideal way for a travel brand to communicate its unique personality and tone of voice, position itself as an expert in its field and make it appear more friendly and accessible to its clients. It can also boost a brand’s SEO, improving its search rankings and directing more potential customers to the website. Luckily, when it comes to blog writing, there’s nobody with quite as much travel blog content experience and on-the-ground expertise as World Words.

At the end of 2017, we were approached by luxury scuba diving specialists Dive Butler to write a series of (feature length) blog articles for their website. So, in the last seven months, we have written a series of article about scuba diving everywhere from French Polynesia to South Africa. But, most of all, we have found ourselves writing about the extraordinarily rich and diverse waters around the Maldives – without doubt, one of the world’s top dive sites.

Scroll on down to read snippets from five of our articles about dive spots in the Maldives. Then pack your bags…

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The Finished Article: Five Ways to Turn a Good Idea Into Amazing Travel Content

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Whether you are writing for print or the web, creating a travel article is not always an easy process. Sure, the start and end point may always be the same, but the journey from brainwave to finished product can be a surprisingly bumpy one for the uninitiated. To help make the process as smooth as possible, we’ve come up with a five-step plan for creating brilliant travel articles – and, of course, travel blogs – every time. Scroll on down for our top tips.

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The Fine Art of the Travel Content Brief: How to Write One… And How to Follow It 

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In travel writing, as in all content production, a clear and unambiguous brief should always be the starting point. For writers, knowing the brief inside out before you start typing is key to knowing exactly what the client or editor expects and meeting their expectations. From the perspective of clients and editors, meanwhile, getting the brief right will mean less editing work, a quicker writer delivery and – most importantly of all – a better finished product.

So how can clients craft the perfect travel content brief? And, from the other point of view, how can writers ensure they answer it in the intended way? Scroll down to read top tips from our staff content editor – and writer – Eilidh.

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