Tag Archives: Online Travel Content

Open House Weekend: Unlocking London – An Online Travel Article for Samsung

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Open House London is one of highlights of the UK’s cultural calendar. A celebration of the capital’s one-of-a-kind architecture, design and city planning, which has been held in the city since 1992, it sees more than 800 usually-closed venues across London open their doors to the public. Visitors can take a peek inside magnificent private residences, check out the views from skyscraping offices and uncover history at ancient temples and churches.

Samsung asked us to write about this major cultural event for their in-house platform Global Live, and we obliged by giving their readers a run-down of the best buildings to see at the 2015 event. You can read our picks below…

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La Spezia Destination Guide for Expedia

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Expedia organise holidays to every far-flung corner of the globe, so how do you possibly choose where to go? That’s where World Words, and our expert web copywriting team, come in. We work with the online travel agent to provide sharply written travel copy that gives readers all the information they need when choosing a destination.

In the past, we’ve written guides for such diverse destinations as Khao Sam Roi Yot National Park, Rome and Rotorua. Most recently, our travel writers turned their attentions to La Spezia, a lively seaside town in the Liguria region of Italy. Keep reading after the picture to find out more.

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Inspiring Iceland: A Photography Tour Itinerary Written for Photo Xpeditions

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Our team at World Words are regularly enlisted to write tempting travel itineraries for an array of tour providers. One such client is PhotoXpeditions, who run photography workshops, taking participants out to incredible destinations all over the world to hone their photographic skills under the guidance of a photographic pro. We’ve completed quite a few enticing tour itineraries for Photo Xpeditions in the past, writing about photography-focused tours of places such as Japan and Myanmar.

Among the recently published itineraries produced by our expert travel writers was this ‘Inspiring Iceland’ photography workshop. With its raw and dramatic landscapes, hot springs and cool cities, Iceland has endless lens fodder. Plus, it’s one of the main filming locations for the incredibly popular ‘Game of Thrones’ TV series – few destinations are more in vogue among travellers right now. So Photo Xpeditions asked us to take a look at their existing itinerary, tidy up what was already there and add lots more interesting information off our own back.

We’ve published an excerpt from the itinerary below to give you a taster of what the tour will include.

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Five Tips for Effective Content Editing

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In content, editing is everything. The writers may have the ideas and put them down on the page, often with great panache, spot-on metaphors and a killer turn of phrase, but even the best can benefit from an editor. Editors will translate writers’ shrewd observations and wandering thoughts into the best and most readable version possible.

The best travel content inspires its readers. For travel publications, that means keeping the reader captivated with a compelling narrative, while for travel companies it’s about inspiring readers to the point of purchase. In every case, editing is an essential way to ensure your content does its job as well as it possibly can.

Hot on the heels of our previous blog, a checklist for editing travel content, we’ve come up with five more pieces of advice to ensure the effectiveness of your editing process. So scroll down to read our expert editing advice…

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