Tag Archives: Joseph Reaney

Our Travels: Tallinn and Parnu, Estonia

Posted on by
2

If there’s one thing you need to know about the World Words team, it’s this – we love to travel. There is absolutely nothing we enjoy more than exploring the world. In fact, as we speak, our team members are venturing across the globe, discovering new sights and gaining insider knowledge so we can provide real travel insight for our clients.

Occasionally, we like to share some of our recent travel experiences with the readers of our World Words blog, in a series that we call Our Travels. If you are new to World Words, don’t worry – you can delve into the Our Travels archives here. You’ll find plenty of individual destinations to discover, from Canada to India, Guatemala to Iceland.

This month, it’s the turn of our editor-in-chief Joe to recount a recent trip to sunny Estonia. Earlier this summer, he decided to take a mini-break to capital Tallinn, but was surprised to find himself venturing outside the city as well…

Hello

A panoramic view across Tallinn’s picturesque Old Town from a popular hilltop viewpoint.

Continue reading →

Our Travels: Madeira

Posted on by
1

As regular readers of our blog will know, the expert travel writers and editors at World Words like to get around. Nothing makes us happier than strapping on a backpack and heading out there to discover a new place, meet new people and gain new perspectives. Nothing, that is, except for writing about the experience for our clients!

The Our Travels blog series is the place where we can share some of our most recent trips directly. In the past, we have covered our most exciting discoveries in all four corners of the world, from the cute brown bear cubs of Alaska to the majestic vultures of India, the Mayan pyramids of Guatemala to the mountaintop temples of Japan.

This month, our editor-in-chief Joe takes us to a distant corner of Europe that is capturing the hearts of more and more people: Madeira. After visiting the Portuguese archipelago in early February, Joe picks his island highlights…

Hello

Joe at a waterfall on a rainy levada walk through Madeira’s mountainous interior.

Continue reading →

The Fine Art of the Travel Content Brief: How to Write One… And How to Follow It 

Posted on by
1

In travel writing, as in all content production, a clear and unambiguous brief should always be the starting point. For writers, knowing the brief inside out before you start typing is key to knowing exactly what the client or editor expects and meeting their expectations. From the perspective of clients and editors, meanwhile, getting the brief right will mean less editing work, a quicker writer delivery and – most importantly of all – a better finished product.

So how can clients craft the perfect travel content brief? And, from the other point of view, how can writers ensure they answer it in the intended way? Scroll down to read top tips from our staff content editor – and writer – Eilidh.

People with map and laptop Continue reading →

How to Turn a Trip into Travel Content

Posted on by
1

If you need to create great travel content at the drop of a hat, it’s helpful to have built up a good store of ideas to draw on. And you’ll find that your own travels can be great starting point for a whole range of content ideas. The fact is, the concepts that make the most compelling pieces are often the ones that draw on your own experience.

Even if the holiday you’re about to go on might not seem like it’s going to be worth writing about, you just can’t know until you’ve been. That upcoming camping weekend in Wales could end up providing the source material for an irresistible pitch, a dazzling post for your company blog or even an award-winning travel feature (aim high!)

All too often, however, the key details that can make the difference between good and great travel writing end up lost in transit. That’s why it’s so important to gather everything you may need for your content during the trip itself.

Whether it’s you or a colleague that’s going away, follow our tips to turn the travel experiences into killer content…

iphone-624709_1920 Continue reading →