From the Old Course, St. Andrews to the Atacama Desert: Our Latest Website Copy

At World Words, we’re regularly asked to write website copy for our clients. In fact, aside from blogs, web copy is probably the most common type of travel content we write. And over the years, we’ve got pretty darn good at it.

The last few months, in particular, have seen us completing many interesting website content briefs. We’ve been approached by several independent tour companies looking to overhaul their website copy, and have been able to make their visions a reality. Each project has been entirely different – different services, different markets and different style requirements – but they have all had one thing in common; wanting to refresh their website content in order to improve their search rankings and increase their sales. And they’ve all been delighted with the results.

Scroll down to read about three of our most recent website copy projects, from JSB Journeys to Lez Go Travel…

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How to Write Amazing Killer Headlines That Will Change Your Readers’ Lives!

When it comes to writing blog posts or web copy, your headline is your first impression. It is an ultimate do-or-die chance to grab attention and impress your reader. If you fail, everything else you’ve written is as good as wasted.

In the age of information overload, every Tom, Dick and Harry from Timbuktu to Slough is peddling content. But the truth is that no normal human being can possibly keep up with the constant onslaught. As a result, audiences have become extra discerning, quickly scanning and skimming through headlines to decide what is and isn’t of interest. The only weapon for content producers in the fight for clicks is an alluring, attention-grabbing headline. To help you reel in the readers, we’ve outlined the best approaches to writing killer headlines for your content…

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The Key to Travel Writing? Be Specific

In travel writing, details are everything. What good is it to describe a paradise beach if you neglect to mention the giant development looming up behind it? Why write about toe-curlingly expensive haute cuisine if your audience are budget travellers? How can you justify promoting cheap off-season travel if you don’t mention the monsoons?

We have discussed a number of travel writing tips and techniques in the past on our blog, from crafting a winning opening all the way to ending with a bang. But today, we’re offering a much broader piece of advice; one that can be put into practice at every stage of your writing journey, from pitching and research through writing and editing.

Be specific.

The fact is, specificity is key throughout the writing process, from identifying your target audience to conducting research to telling your story. Here are just some of the ways in which it pays to be specific in your travel writing.

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How to Write Amazing Killer Headlines That Will Change Your Readers’ Lives!

When it comes to writing blog posts or web copy, your headline is your first impression. It is an ultimate do-or-die chance to grab attention and impress your reader. If you fail, everything else you’ve written is as good as wasted.

In the age of information overload, every Tom, Dick and Harry from Timbuktu to Slough is peddling content. But the truth is that no normal human being can possibly keep up with the constant onslaught. As a result, audiences have become extra discerning, quickly scanning and skimming through headlines to decide what is and isn’t of interest. The only weapon for content producers in the fight for clicks is an alluring, attention-grabbing headline. To help you reel in the readers, we’ve outlined the best approaches to writing killer headlines for your content…

6923408938_12b461ee9b_b

Continue reading