From Lazy Phrasing to Sales Bombs: Five Simple-to-Avoid Travel Writing Mistakes

What makes great travel content? Certainly, it should be a pleasurable read: full of colour, touches of humour, and anecdotes that catch the reader’s imagination. It’s also nice to catch the eye of any editors who may earmark you for future work, or holiday companies looking for that perfect wordsmith who can speak to their audience in just the right tone of voice. But there’s no shortage of content writers, so how do you ensure your copy stands out?

To help you do justice to your hard work, our travel content writing experts have compiled a list of the five most common clangers made by travel writers. We hope you’ll find it useful, whether you’re busy penning a four-page feature for a women’s magazine or a blog for a growing tour company. Simply scroll down to read our expert tips.

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Google’s New Digital Garage Highlights Why Pro Travel Content Writing is Vital

Back in March this year, Google premiered an ambitious new project called The Digital Garage. Billed as ‘a growth engine for digital skills’, The Digital Garage is designed to help British and European businesses grow their online presence by offering tutorials on a wide variety of digital marketing skills. They cover everything from web content to social media to search marketing, affording travel companies helpful insight into cementing an online presence.

Start working your way through the tutorials, and you’ll find something else becomes abundantly clear. That, for all these different forms of digital marketing, their success mainly depends on the quality of the written travel content.

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Evocative Copy Plus Incredible Images: It’s the Perfect Travel Content Combo

Here at World Words, we pride ourselves on our top-notch, insightful travel content. It’s what we do… bring far-flung destinations to life with the awesome power of the written word. Unlike content in many industries, travel content is about far more than facts and figures; it must be snappy and concise while offering a deeper level of description that evokes sensations and drives wanderlust. It needs to tell a story. And like all memorable stories, content works best when the expertly-crafted words are accompanied by complementary and beautiful images.

Although we may specialise in writing, we understand how startling imagery can bring your content to life. And it works best of all when words and images work in tandem. So here are top tips for combining the two art forms…

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David Radzynski: A 28-Year-Old Concert Master – A Blog for From the Grapevine

The soaring swell of strings, the mellow call of the French horn, the rhythmic thud of timpani; there is something about orchestral music that resonates deeply with audiences, whether it’s heard live in a concert hall or as the background score during a film screening. In each and every orchestra, a cast of individual virtuosos work in perfect harmony to produce a cohesive, synergistic sound. Yet despite the impressive collaborative nature of these musical ensembles, there is a clear hierarchy at play. There are first chairs or section principals, who act as the main voice or lead for their respective sections. There are assistant principals who play second fiddle. And finally there’s the most high-ranking title of them all – the leader. Or, as it’s known in the US, the concertmaster.

When From the Grapevine approached us to write about David Radzynski, the recently crowned 28-year-old concertmaster of the highly regarded Israeli Philharmonic Orchestra, we were delighted. As music lovers, we were excited to share the story of remarkably talented young man and his rapid rise to classical music stardom.

So that’s what we did. You can read our full blog on David Radzynski for From the Grapevine below.

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