Topical or Evergreen? How to Choose the Right Approach for Your Content

Writing online content is a time-consuming process, yet one which is vital to your brand and marketing. The online arena offers the chance to really connect with your customers or readers, and to provide them with valuable and genuine information. Yet there’s a lot that goes into creating the perfect online content and making it work for your business the way you want it to. And one of the important factors to decide on is the type of content you put out.

We’re going to take a look at the advantages and disadvantages of writing topical versus evergreen content. Of course, both have their place – but what’s the right option for your content? We’ll explore what the differences really are, and delve into when and why you should opt for one over the other. Scroll on down to find out more…

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The Five Cardinal Sins of Travel Content from Lazy Descriptions to Blatant Plugs

What makes great travel content? Certainly, it should be a pleasurable read: full of colour, touches of humour, and anecdotes that catch the reader’s imagination. It’s also nice to catch the eye of any editors who may earmark you for future work, or holiday companies looking for that perfect wordsmith who can speak to their audience in just the right tone of voice. But there’s no shortage of content writers, so how do you ensure your copy stands out?

To help you do justice to your hard work, our travel content writing experts have compiled a list of the five most common clangers made by travel writers. We hope you’ll find it useful, whether you’re busy penning a four-page feature for a women’s magazine or a blog for a growing tour company. Simply scroll down to read our expert tips.

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From Lazy Phrasing to Sales Bombs: Five Simple-to-Avoid Travel Writing Mistakes

What makes great travel content? Certainly, it should be a pleasurable read: full of colour, touches of humour, and anecdotes that catch the reader’s imagination. It’s also nice to catch the eye of any editors who may earmark you for future work, or holiday companies looking for that perfect wordsmith who can speak to their audience in just the right tone of voice. But there’s no shortage of content writers, so how do you ensure your copy stands out?

To help you do justice to your hard work, our travel content writing experts have compiled a list of the five most common clangers made by travel writers. We hope you’ll find it useful, whether you’re busy penning a four-page feature for a women’s magazine or a blog for a growing tour company. Simply scroll down to read our expert tips.

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Want to Be an Assistant Editor at World Words? Then Apply for Our New Position

World Words is hiring! We are on the lookout for an assistant editor to work part-time alongside our editorial team.

We are looking for a talented and experienced content editor and writer with a deep-rooted passion for travelling. You must be able to sub-edit and write original, informative and inspiring travel content (including feature articles, blog posts, travel guides, website copy, itineraries and press releases) for an international portfolio of clients. And you should relish the flexibility of working two days a week to your own schedule and in the place of your choice.

Does this sound like you? Then scroll down to read the job advertisement in full, before sending in an application.

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