Blogs have been around a long time. In fact, with a history stretching back into the dark days of the 1990s, in web terms they’re positively ancient. Yet there’s still life in the old blog – in fact, it has never been more essential for travel brands to have their own blog platforms. Research firms like PhoCusWright conclude that just shy of half of all travel sales in America and Europe now take place on the internet, while the number of people researching about travel online is likely to be even higher than that. The percentages are consistently growing year-on-year.
Yet despite the ever-increasing number of customers online, too many travel brands still steadfastly stick to old-fashioned marketing methods, failing to make the most of those exciting digital tools available, such as blogging.
Holidaygoers doing their research on the web are looking for up-to-date, candid and compelling information – so whether you are a hotel or a cruise company, a travel agent or a tourist board, you’re doing yourself a disservice by not having an active, relevant and regular travel blog. Below are five more reasons why blogging still matters.