Monthly Archives: February 2015

Still Life in the Old Blog: Why Travel Companies Should Keep On Blogging

Blogs have been around a long time. In fact, with a history stretching back into the dark days of the 1990s, in web terms they’re positively ancient. Yet there’s still life in the old blog – in fact, it has never been more essential for travel brands to have their own blog platforms. Research firms like PhoCusWright conclude that just shy of half of all travel sales in America and Europe now take place on the internet, while the number of people researching about travel online is likely to be even higher than that. The percentages are consistently growing year-on-year.

Yet despite the ever-increasing number of customers online, too many travel brands still steadfastly stick to old-fashioned marketing methods, failing to make the most of those exciting digital tools available, such as blogging.

Holidaygoers doing their research on the web are looking for up-to-date, candid and compelling information – so whether you are a hotel or a cruise company, a travel agent or a tourist board, you’re doing yourself a disservice by not having an active, relevant and regular travel blog. Below are five more reasons why blogging still matters.

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The Best Bargain London Markets: An Online Travel Guidebook for Buggl

Spring is just around the corner in our part of the world, which means it’s times to emerge from our indoor cocoons, shed our winter wear and brave the big bad world outside.

That’s why, when writing our latest series of London guides for travel guide website Buggl, we thought we’d turn our attention to the great outdoors and give a run-down of the capital’s best outdoor markets. Markets are something London does rather well, from Columbia Road’s striking bevy of blooms to the long-running Petticoat Lane Market and its stacks of brightly coloured textiles and clothing.

Of course, it’s not the first time we’ve shared our London secrets with Buggl. In the past, we’ve produced online travel guides showcasing city highlights ranging from East London’s best curry houses to best theatres outside the West End, as well as the great London parks for when you need to escape the city’s concrete and crowds.

Planning a spot of shopping in London? Scroll down for our insider selection of our recommended markets. To see this travel guide in its entirety, head over to the Buggl website, where you can download it free of charge.

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Avoiding Writer’s Block: How To Keep Your Travel Content Flowing Freely

Content, content, content. Quality travel content is in hot demand. Google is constantly on the hunt for it and so too are social media users. But how can you generate quality content day after day, week after week, month after month? When faced with a blank screen and — even worse — a blank mind, the prospect can be a little daunting.

What will I write about now? What will resonate with readers? As professional travel writers, these are questions we ask ourselves regularly. Letting the idea bank run dry is simply not an option. Nor is waiting for creativity to strike because, as any writer will attest, inspiration is nothing if not tardy.

Fortunately, there are ways and means of keeping content flowing and combating the dreaded content drought. Drawing on the broad experiences of our expert travel writers at World Words, we’ve come up with six tried-and-tested techniques that will help you generate fresh and engaging content ideas. Wave writer’s block goodbye…

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Lake Garda: Italy’s Shimmering Jewel

We’ve always had a soft spot for the Italian Lakes (natural beauty, sleepy lakeside villages, watersports and gelato – what’s not to like?), so when holiday home rental agency Discover Lake Garda approached us to write travel web copy about one of Northern Italy’s most beloved holiday destinations, we were more than happy to oblige.

We wanted to provide potential holidaymakers with an informative overview of the popular Italian holiday spot, including a brief history of the region. We also wanted to help visitors differentiate between the many resort towns on the lake, as well as offering basic travel and transport advice for the area.

Ever wondered where to go in Lake Garda? Wonder no more. Our overview will help you get oriented with the great lake, explaining the differences between the northern and southern regions and covering the main holiday towns around the lake’s edge including Garda, Riva del Garda and Bardolino.

To read a short excerpt from our Lake Garda destination overview, scroll down below the picture…


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