Explore Enchanting Norfolk: An English County Travel Guide for Oliver’s Travels

It all started with Ibiza. Back in October 2015, we penned a travel guide on the popular Balearic Island for Oliver’s Travels, a British company that specialises in unique, luxurious holiday villas across Europe. They were so happy with our work that they commissioned a dozen more, from the Algarve in Portugal to the entirety of Scotland. You may have seen this previous blog on Aquitaine in Southern France; another destination we wrote about for them.

Oliver’s Travels have been so content with our content, they’ve recently commissioned us to write another batch of destinations for them. You’ll see them appear on Oliver’s Travels shortly. But in the meantime, we thought we’d share another of our favourite travel guides with you: Norfolk. This pretty corner of England was just a joy to write about, and you can read the whole guide here. Or scroll down to read a small extract about this charming county.

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How to Avoid Writer’s Block And Keep Your Travel Content Writing Flowing

Content, content, content. Quality travel content is in hot demand. Google is constantly on the hunt for it and so too are social media users. But how can you generate quality content day after day, week after week, month after month? When faced with a blank screen and — even worse — a blank mind, the prospect can be a little daunting.

What will I write about now? What will resonate with readers? As professional travel writers, these are questions we ask ourselves regularly. Letting the idea bank run dry is simply not an option. Nor is waiting for creativity to strike because, as any writer will attest, inspiration is nothing if not tardy.

Fortunately, there are ways and means of keeping content flowing and combating the dreaded content drought. Drawing on the broad experiences of our expert travel writers at World Words, we’ve come up with six tried-and-tested techniques that will help you generate fresh and engaging content ideas. Wave writer’s block goodbye…

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Want to Be an Assistant Editor at World Words? Then Apply for Our New Position

World Words is hiring! We are on the lookout for an assistant editor to work part-time alongside our editorial team.

We are looking for a talented and experienced content editor and writer with a deep-rooted passion for travelling. You must be able to sub-edit and write original, informative and inspiring travel content (including feature articles, blog posts, travel guides, website copy, itineraries and press releases) for an international portfolio of clients. And you should relish the flexibility of working two days a week to your own schedule and in the place of your choice.

Does this sound like you? Then scroll down to read the job advertisement in full, before sending in an application.

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Honesty is the Best Policy: Why You Must Always Tell the Truth in Travel Content

When it comes to travel content writing, it can sometimes be tempting to massage the truth about a destination, resort or airline. After all, it isn’t always an easy task to seek out the positives of a grey hotel block in Benidorm that’s six miles from the beach; omitting some information or smoothing the rough edges can seem the simpler option. But travel content has a duty and obligation to be informative and accurate for its audience, as well as inspiring and salesy for its client. Not only is giving an accurate picture the moral thing to do, but it also ensures audience expectations are realistic, allowing them to make an informed choice about their travel arrangements.

We asked our expert travel content writers at World Words for their advice about how to ensure your travel copy is always honest. Taking the example of a hotel, we collated five of their top tips on writing truthful travel content.

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