Google’s New Digital Garage Highlights Why Pro Travel Content Writing is Vital

Back in March this year, Google premiered an ambitious new project called The Digital Garage. Billed as ‘a growth engine for digital skills’, The Digital Garage is designed to help British and European businesses grow their online presence by offering tutorials on a wide variety of digital marketing skills. They cover everything from web content to social media to search marketing, affording travel companies helpful insight into cementing an online presence.

Start working your way through the tutorials, and you’ll find something else becomes abundantly clear. That, for all these different forms of digital marketing, their success mainly depends on the quality of the written travel content.

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Welcome to World Words: Meet Our Two New Travel Writers, Samantha and Chris

This May, we are delighted to welcome two new travel content writers, Samantha and Chris, to the in-house team.

Joining World Words as staff content writers and editors, Samantha and Chris will be working on a wide variety of content projects for us, including travel articles, blogs, web copy, guides, itineraries, press releases and social and digital marketing. They both come to us with a wealth of content writing experience and masses of travel industry know-how, as well as some incredible, envy-inducing travel experiences. Let’s find out a little more about them…

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The Importance of Travel and Tourism

From backpacking to business trips, city breaks to seaside escapes, the travel and tourism industry is one of the largest – and fastest growing – in the world. As a travel-specialist content writing agency, we’re well aware of the value of tourism, so we thought we’d share this excellent infographic from the good people at Nerval Corporation.

This fact-packed infographic, written by Mario Skrzypczak, shows the vital statistics behind the travel and tourism industry, which is responsible for more than one in 11 jobs around the world. Simply scroll on down to take a look.

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Cuba at the Crossroads: A Snap-Happy Travel Itinerary for Photo Xpeditions

Cuba has long been a dream destination for many American travellers, and it is gradually becoming a genuine possibility. Relaxed regulations have made it easier for Americans to get to the island for reasons of cultural exchange, though unfettered travel is still some way off the cards. One thing is for sure; Cuba is on the cusp. A dramatic change looms ahead, though right now, much of what makes this country so special – the classic cars, undeveloped beaches, decaying yet beautiful buildings and inimitable atmosphere – is still very much present.

One of our clients, Photo Xpeditions, is enabling travellers to experience this fascinating nation through a new photographic workshop. And our team at World Words produced the web copy and travel itinerary around this. The nine-day tour takes in the country’s second-largest city, Santiago de Cuba; the lesser-known coastal city of Baracoa; labyrinthine Camagüey and many more places besides. Led by two professional (and award-winning) photographers with years of experience snapping and exploring Cuba, the workshop promises the chance for photographers to both experience and capture the island’s unique essence during this most interesting of times.

Fancy a taste of this photographic travel opportunity? Scroll on down to read an excerpt from our Cuba itinerary.

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