Author Archives: Mandy

About Mandy

Mandy is senior content editor with World Words. She is an experienced travel writer and editor for clients such as Time Out New York and Monarch Airlines. READ HER FULL BIO.

Our Best Winter Travel Content – Part 2

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Almost a month has passed since we last shared some of our best winter travel content, so it’s time for an update.

Last time, we only scratched the surface of winter travel content we’ve completed for our clients, so this time we are diving a little bit deeper. We’ll start with a piece we had published on Run in the Dark Edinburgh, a night-time jogging event in the Scottish capital. Meanwhile, for anybody needing last-minute ski holiday inspiration, we have pulled out features on Canada’s Mont-Tremblant and the Swiss mountain resort Zermatt. And, because we know that some of the more forward-thinking among you may already be planning your summer escape, we have also included a destination guide we produced last year on the Languedoc region in sun-drenched southern France.

Last but not least, for those wanting to improve their written travel content in 2016, we’ve also shared some of our top editing tips with Media Kitty. So what are you waiting for? Scroll on down to read a short excerpt from each.

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A Quick Guide to SEO for Travel Content Writers: Our Top Easy-to-Implement Tips

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Stumped by SEO? You are far from alone. With a raft of head-scratching jargon and conflicting advice relating to the topic, Search Engine Optimisation can seem bewildering. No sooner have you got to grips with the current best practises when Google decides to throw a spanner in the works, altering its methods for ranking websites.

Lots of self-proclaimed SEO ‘gurus’ will promise you a spot on the first page of Google search results. Some may even deliver. However, quick fixes may use dodgy tactics designed to ‘trick’ search engines. Thanks to Google’s ever-increasing intelligence, these tactics might get you to the top today, but cause a slide in rankings tomorrow.

Nevertheless, good SEO that uses honest, sustainable tactics can be invaluable to your business. If you want to make your written content work for searchbots, as well as your readers, follow these four easy-to-implement tips.

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The Best of Our Winter Travel Content

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Every year, when the weather starts to turn chilly in our corner of the world, we find that the content we produce for clients at World Words begins to take on a distinctly seasonal slant. All of a sudden, the travel content agenda is dominated by all things wintery, from celebrations like Christmas and New Year, to activities like winter sports.

Our winter travel content is for everyone to enjoy. Disappointed you’re not cosied up in a chalet by a roaring log fire? Read about our Alpine adventures in St. Moritz and pretend you are. Rather be flying down mountain slopes on skis? Read our expert blog about winter sports spots in Lake Como. Want to turn the clock back a few days to imagine yourself at the height of the festivities? Read our rundown of seasonal activities in South East England.

Our winter content isn’t all about mince pies and snow either; we’ve also written about Ryanair’s latest winter sun destination, Eilat (for those who want to escape the bleak weather) and London’s best cultural events (for those fed up of staying indoors). We’ve selected five of our finest winter pieces, so scroll down to read a little of each.

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How to Craft the Perfect Travel Pitch

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In our last travel writing advice post, we looked at ways to find fresh angles and original travel content ideas. But finding a good idea is only the beginning – once you’ve done that, you still need to market that idea. It’s time to write up that all-important travel pitch. For many aspiring travel writers, this is the most difficult part of the process.

While hopeful writers busy themselves wrangling their own thoughts, ideas and experiences into a saleable travel story, commissioners have to sift through what must seem like a never-ending influx of proposals. They too face difficult choices, having to discern what – if anything – will work for their readership and whether the freelancer will be able to deliver the job to their standards. To help both the commissioner and the commissionee through the arduous pitching process, we’ve collated six important questions – ones that writers should ask themselves before they press send, and ones editors can use to identify a winning pitch. Simply scroll down to read them all.

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