It is a dilemma experienced by every brand. You know the written content that your company produces needs to be consistent, but the quantity of content required means that you’re employing multiple writers to work on it. So how do you ensure everyone is (ahem) on the same page? The answer is easy: by creating your own style guide.
We look at why style guides are essential for all companies – and why they are particularly vital for travel brands.
When it comes to style guides, it’s okay to borrow from other publications
