Online Travel Content That Sells

ExpediaWhat’s the key to creating successful online travel content?

From blogs, photos and videos to competitions, surveys and social media campaigns, travel companies are very adept at creating content that brings traffic to their websites – but are surprisingly poor at converting those visitors into customers.

So what should these companies be doing differently? World Words Editor-in-Chief Joseph Reaney spoke to three travel experts to find out the formula for creating content that sells.

The interview article was written for Melt Content and published on Travolution. Read the complete article here.

Articles for Brummell Magazine

ExpediaHappy New Year from everybody at World Words!

We received an unexpected Christmas present in late 2013, as we learnt that two articles we had written more than a year earlier (and had all but forgotten about) had been published in Brummell Magazine. They were…

PRAGUE’S TV TOWER AIRS LUXURY MAKEOVER

RUSSIAN LIMOS BACK ON PRODUCTION LINE

Both are now available on the website for your perusal – simply click the article titles above – and we hope there’ll be many more to come in 2014.

Until then…

City Vacation Guides for Expedia

ExpediaWe have some exciting news, and it has been a long time coming! Our city vacation guide for Christchurch in New Zealand, which was written back in July, has finally been published on the Expedia website. You can read the overview by clicking on this here link, or check out one of the POIs, Lyttelton Harbour, here.

In fact, Christchurch is just the latest of several city vacation guides we have created for Expedia. We’ve previously written about city destinations in more than a dozen countries right around the world, including Albuquerque (USA), Friedrichshafen (Germany), Hua Hin (Thailand), Rarotonga (The Cook Islands), Edmonton (Canada), and Hong Kong.

You’ll find a selection of our completed guides in Projects. Or click here to see all Expedia’s guides in one place.

Our Latest Private Air Articles

Cities TalkingFor the last year or so, the World Words team has been contributing articles to Private Air Luxury Homes Magazine. And the most recent issue (November-December ’13) has a total of seven of our articles featured. That’s a new high!

In every issue of the magazine we write on a range of topics, from lavish travel to investment destinations to cultural events… and this edition is no different.

The travel destinations we’ve featured vary from the winter wonderland of St Moritz to the watery delights of The Finger Lakes, while other topics covered include London’s Silver Mine, Rossetti’s Proserpine and Harrods’ new whisky.

You can read all our latest contributions on our Projects page, where you’ll also find our work for previous issues, stretching back to November 2012.