Cultural Sensitivity and Travel Writing

After returning from a trip, travellers are usually consumed by an overwhelming desire to tell everyone about the amazing experience they have had. This is what a travel writer is paid to do in the most eloquent way possible. However, it can also be the hardest part to master when it comes to depicting and representing other cultures.

Cultural sensitivity should be paramount when writing travel content, but it is often sorely overlooked. Mariellen Ward of the Breathedreamgo travel blog has discussed the dangers of cultural imperialism (or the belief that your way of life is better) in travel writing, while photographer Bani Amor has criticised colonialism in travel literature.

As a graduate in Social Anthropology, and an experienced travel writer, I am aware of the complicated politics of writing about location, ethnicity and society. Although there is no one-size-fits-all phrasebook to help travel writers avoid all controversy, here are my top tips to help any well-meaning travel writer traverse this complicated terrain.

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Why You Should Avoid Writing About a Travel Destination Only from Memory

Great travel experiences create vivid memories. Ask any traveller about a particular trip, and they will recall many strong sensory memories, from the incredible sight of a migrating herd of elephants to the gentle sound of waves lapping at shore; the overpowering smell of a bustling spice market to the sweet taste of a freshly-picked mango.

However, memory is not as reliable as it first appears. Press the same traveller on the exact number of elephants, or the route they took through the spice market, and you may find they struggle to give you an answer. The fact is, no matter how vivid your travel memories seem, there’s always key information missing from your recollection.

As travel writers, we do as much as we possibly can to record everything we see and do during our trips – in fact, making notes on your travels is a very valuable habit for travel writers – but it is not possible to record absolutely everything. So how do you ensure the travel article, guide or web copy you write when you arrive home is 100% correct, providing accurate and valuable information for your readers? Here are four ways to always get it right…

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A Warm Welcome to the World Words Team – Melissa, Staff Content Writer

This week, we are delighted to announce the arrival of our newest member of the World Words team – Melissa.

Melissa will be joining our Edinburgh office as a staff travel content writer, so you can expect to hear a whole lot more from her here on the World Words site, whether it’s writing on the blog or contributing to our client projects.

Let’s find out a little more about her…

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A Travel Startup That Helps You Give Back – A Blog for From the Grapevine

Over the past few years, a crop of travel startups, including the likes of Aribnb and TripIt, have transformed the travel industry. They’ve been breaking the mould of what’s gone before with new and innovative ideas, some of which have changed the way we travel.

In our latest article for From the Grapevine, we took a closer look at a brand spanking new travel startup – an exciting New York-based venture called Visit.org. Visit.org is an online marketplace for socially responsible travel activities. The tours they offer are global in scope, covering destinations from the Philippines to Peru, Senegal to Tanzania, and many more besides. Working with nonprofits and community organisations, Visit.org offers a way for tourists and travellers to engage in responsible and ethical tourism. Want to learn more about what they do? Scroll down to read an excerpt from our interview, which features insights from Visit.org co-founder Michal Alter.

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