Tag Archives: Online Travel Writing

Style Guides: Why Every Brand Needs One

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It is a dilemma experienced by every brand. You know the written content that your company produces needs to be consistent, but the quantity of content required means that you’re employing multiple writers to work on it. So how do you ensure everyone is (ahem) on the same page? The answer is easy: by creating your own style guide.

We look at why style guides are essential for all companies – and why they are particularly vital for travel brands.

When it comes to style guides, it’s okay to borrow from other publications

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Luxe Magazine: Panama Travel Article

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When you think of Panama, you might think of canals, hats and the fabled Darien Gap. But what you might not think of is just how stunning and traveller-friendly this country is, which is why we enjoyed writing about it so much in this article for Luxe Magazine.

Panama proved a fascinating topic to cover, from its slick modern skyscrapers to secluded tropical beaches. Such diversity characterises the small country, which offers heritage sites, angling in fish-crammed lakes and a broad array of museums. You could choose Panama if you wanted an adventure holiday, a city break, a lazy week by the ocean – or even a bit of all three.

Clearly, there is never a shortage of things to see and do in Panama, so this travel article for Luxe Magazine filled up quickly with fascinating facts and recommendations to make the most of any holiday there. Scroll down to read an excerpt from the piece, where you can learn more about the country, including the curious origin of its name.

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Getting off to the Best Start: How to Write a Winning Travel Writing Opener

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Never underestimate the power of a good opening line. First paragraphs — even just first sentences — will dictate your reader engagement. While the headline hooks your reader’s attention, it’s the introduction that reels them in.

Travel writing relies heavily on storytelling (we spoke about this already in a previous blog post), but it’s important to remember that good stories don’t always begin at the beginning.

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Travel Web Copy for Tuscany Escapes

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In the last month, our writers have been busy producing inspiring travel content for clients old and new. Among the new were holiday home rental agency Tuscany Escapes, who offer various villas, palatial pads, away-from-it-all retreats and family-friendly residences in the lovely rolling hills of Italy’s Tuscany region.

Tuscany is one of those places that we never tire of visiting or writing about. So when we were asked to put together a destination overview for Tuscany Escapes, we jumped at the opportunity. Our expert travel writers got to work writing travel copy about the region’s culture, landscapes, cuisines and top attractions. The copy gives a brief taster of Tuscan history and geography, as well as explaining how best reach the region, before delving into the most popular holiday locations. Florence, Siena, Pisa, Lucca, San Gimignano and Chianti are all covered.

If you are planning a holiday of any kind – from family getaway to wine escape to city break – Tuscany is worth serious consideration. To find out more about the much-loved Italian holiday destination, read the excerpt below.

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