The Key to Travel Writing? Be Specific

In travel writing, details are everything. What good is it to describe a paradise beach if you neglect to mention the giant development looming up behind it? Why write about toe-curlingly expensive haute cuisine if your audience are budget travellers? How can you justify promoting cheap off-season travel if you don’t mention the monsoons?

We have discussed a number of travel writing tips and techniques in the past on our blog, from crafting a winning opening all the way to ending with a bang. But today, we’re offering a much broader piece of advice; one that can be put into practice at every stage of your writing journey, from pitching and research through writing and editing.

Be specific.

The fact is, specificity is key throughout the writing process, from identifying your target audience to conducting research to telling your story. Here are just some of the ways in which it pays to be specific in your travel writing.

2799555653_0280455cb5_b Continue reading

Private Party Island Escapes for 2015

As the New Year is fast approaching, we have been busy writing a number of seasonal travel blogs, articles and destination guides for a wide variety of travel clients. Our festive travel content writing has ranged from this blog on Christmas activities in southwest England to this microsite about how to enjoy a winter sun cruise this season.

But when it comes to complete luxury, it’s hard to beat our feature article about partying on private islands…

Produced by us for the very first issue of Private Air New York Magazine (Winter 2014/2015) – a new publication spin-off by our long-term client Private Air Luxury Homes Magazine – it was published in early December 2014.

The article focuses on eight of the most beautiful and exclusive private islands in the world, covering everywhere from Fiji to The Bahamas, Zambia to Cambodia, and the kind of New Year’s Eve parties you could enjoy on them.

Fancy being whisked off to another world of exclusive luxury? Then scroll down to read the article now…

24. Laucala Island Peninsula Villa (2640 x 1760)

Continue reading