There are many varied ways in which you can approach style, grammar and tone when writing original travel web copy. Yet what matters most is not how you choose to write content, but that you always write with consistency.
For writers and editors alike, consistency shows your attention to detail, and is a vital way in which to present a unified and cohesive voice across a number of different topics. Writing is not unlike a bread dough: without good consistency, it all falls apart. So how do you ensure consistency throughout an article, a website or even an entire publication? We have outlined some of the most important reasons for consistency, and how to achieve it, below.