Just What Makes The Best Travel Writing Work? Analysing Top Writer Techniques

Before one can be a great travel writer, one must learn to be a great travel reader. To read voraciously and linger over the words; relish, absorb and reflect on what it is that makes great travel writing work. Found a travel article that you love? Analyse its effect – a strong feeling, a vivid image – and then pinpoint how the writer achieved it.

By examining the techniques employed in the best travel prose, aspiring travel writers can acquire new skills and help attune their own ear to the rhythms and melodies of good writing. To illustrate the many benefits of studying others’ work, we have deconstructed a selection of praiseworthy travel writing passages. Scroll down to read on.

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Why You Should Insist on Consistency

There are many varied ways in which you can approach style, grammar and tone when writing original travel web copy. Yet what matters most is not how you choose to write content, but that you always write with consistency.

For writers and editors alike, consistency shows your attention to detail, and is a vital way in which to present a unified and cohesive voice across a number of different topics. Writing is not unlike a bread dough: without good consistency, it all falls apart. So how do you ensure consistency throughout an article, a website or even an entire publication? We have outlined some of the most important reasons for consistency, and how to achieve it, below.

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Style Guides: Why Every Brand Needs One

It is a dilemma experienced by every brand. You know the written content that your company produces needs to be consistent, but the quantity of content required means that you’re employing multiple writers to work on it. So how do you ensure everyone is (ahem) on the same page? The answer is easy: by creating your own style guide.

We look at why style guides are essential for all companies – and why they are particularly vital for travel brands.

When it comes to style guides, it’s okay to borrow from other publications

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Eight Grammar Rules Made to Be Broken

Scroll to the comments section of any online travel article and chances are you will find the grammar police up in arms. Yet not all grammar rules are inviolable laws. The truth is, language is malleable and constantly evolving. Perfect grammar may be the ideal, but when it comes to travel content writing, clear communication is preferable.

Good writing is about communication with an audience, so good writers should not blindly follow syntactic rules at the expense of clarity. Here are a just a few anti-grammar tips to help you improve your travel writing technique.

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