Monthly Archives: July 2016

From Lazy Phrasing to Sales Bombs: Five Simple-to-Avoid Travel Writing Mistakes

What makes great travel content? Certainly, it should be a pleasurable read: full of colour, touches of humour, and anecdotes that catch the reader’s imagination. It’s also nice to catch the eye of any editors who may earmark you for future work, or holiday companies looking for that perfect wordsmith who can speak to their audience in just the right tone of voice. But there’s no shortage of content writers, so how do you ensure your copy stands out?

To help you do justice to your hard work, our travel content writing experts have compiled a list of the five most common clangers made by travel writers. We hope you’ll find it useful, whether you’re busy penning a four-page feature for a women’s magazine or a blog for a growing tour company. Simply scroll down to read our expert tips.

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The Hotel Industry Trends that Travel Content Writers Need to Bear in Mind

At World Words, we often find ourselves writing about the hotel industry. Sometimes it’s website copy for a hotel resort like Hotel Villa Franca Positano, sometimes it’s a travel guide for an accommodation rental company like HomeAway, and sometimes it’s a content writing advice blog for a hotel-focused publication such as eHotelier.

Whatever the type of hotel travel content we are writing, it is vital for us to keep our fingers on the pulse of the hotel industry. That’s why we are always looking for upcoming trends and fresh insights into the world of hotels.

On one of our regular research expeditions around the internet, we came across this excellent infographic from Ard na Sidhe Country House Hotel in Ireland. It was so good, we just had to share it. Outlining the biggest hotel industry trends for this year, it’s a valuable insight into what’s happening in one of travel’s most exciting sectors.

The good folks at Ard na Sidhe has have kindly allowed us to post the full infographic below, so scroll on down.

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Explore Enchanting Norfolk: An English County Travel Guide for Oliver’s Travels

It all started with Ibiza. Back in October 2015, we penned a travel guide on the popular Balearic Island for Oliver’s Travels, a British company that specialises in unique, luxurious holiday villas across Europe. They were so happy with our work that they commissioned a dozen more, from the Algarve in Portugal to the entirety of Scotland. You may have seen this previous blog on Aquitaine in Southern France; another destination we wrote about for them.

Oliver’s Travels have been so content with our content, they’ve recently commissioned us to write another batch of destinations for them. You’ll see them appear on Oliver’s Travels shortly. But in the meantime, we thought we’d share another of our favourite travel guides with you: Norfolk. This pretty corner of England was just a joy to write about, and you can read the whole guide here. Or scroll down to read a small extract about this charming county.

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How to Avoid Writer’s Block And Keep Your Travel Content Writing Flowing

Content, content, content. Quality travel content is in hot demand. Google is constantly on the hunt for it and so too are social media users. But how can you generate quality content day after day, week after week, month after month? When faced with a blank screen and — even worse — a blank mind, the prospect can be a little daunting.

What will I write about now? What will resonate with readers? As professional travel writers, these are questions we ask ourselves regularly. Letting the idea bank run dry is simply not an option. Nor is waiting for creativity to strike because, as any writer will attest, inspiration is nothing if not tardy.

Fortunately, there are ways and means of keeping content flowing and combating the dreaded content drought. Drawing on the broad experiences of our expert travel writers at World Words, we’ve come up with six tried-and-tested techniques that will help you generate fresh and engaging content ideas. Wave writer’s block goodbye…

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