Good written travel content is the result of three main factors: an interesting idea, solid research and great writing. Attaining these goals is easier than you think; it’s all about the habits you form. Just as bad habits can ensure bad content, developing good habits can ensure consistency and quality throughout your written travel content.
Here are seven habits that we think are well worth forming…
Scotland is an incredible travel destination. The sparsely-populated portion of the British isles has something for everyone, whether your preference is scuba diving and kayaking, wildlife and bird watching, or whisky and beer tasting. But there’s far more to this country than simply fantastic attractions. It also offers utterly unique ones – a series of sights and activities that can’t be found anywhere else on earth. When we say unique, we mean unique.
We were commissioned by the national tourist board VisitScotland to write an inspiring article about six uniquely Scottish experiences. Inspired on our editor’s own personal experience of living and travelling in Scotland, they range from stunningly rare wildlife to spectacular one-of-a-kind architecture. You will find his suggestions below…
Never underestimate the power of a good opening line. First paragraphs — even just first sentences — will dictate your reader engagement. While the headline hooks your reader’s attention, it’s the introduction that reels them in.
Travel writing relies heavily on storytelling (we spoke about this already in a previous blog post), but it’s important to remember that good stories don’t always begin at the beginning.
Cuba has long been a dream destination for many American travellers, and it is gradually becoming a genuine possibility. Relaxed regulations have made it easier for Americans to get to the island for reasons of cultural exchange, though unfettered travel is still some way off the cards. One thing is for sure; Cuba is on the cusp. A dramatic change looms ahead, though right now, much of what makes this country so special – the classic cars, undeveloped beaches, decaying yet beautiful buildings and inimitable atmosphere – is still very much present.
One of our clients, Photo Xpeditions, is enabling travellers to experience this fascinating nation through a new photographic workshop. And our team at World Words produced the web copy and travel itinerary around this. The nine-day tour takes in the country’s second-largest city, Santiago de Cuba; the lesser-known coastal city of Baracoa; labyrinthine Camagüey and many more places besides. Led by two professional (and award-winning) photographers with years of experience snapping and exploring Cuba, the workshop promises the chance for photographers to both experience and capture the island’s unique essence during this most interesting of times.
Fancy a taste of this photographic travel opportunity? Scroll on down to read an excerpt from our Cuba itinerary.
