The Hotel Industry Trends that Travel Content Writers Need to Bear in Mind

At World Words, we often find ourselves writing about the hotel industry. Sometimes it’s website copy for a hotel resort like Hotel Villa Franca Positano, sometimes it’s a travel guide for an accommodation rental company like HomeAway, and sometimes it’s a content writing advice blog for a hotel-focused publication such as eHotelier.

Whatever the type of hotel travel content we are writing, it is vital for us to keep our fingers on the pulse of the hotel industry. That’s why we are always looking for upcoming trends and fresh insights into the world of hotels.

On one of our regular research expeditions around the internet, we came across this excellent infographic from Ard na Sidhe Country House Hotel in Ireland. It was so good, we just had to share it. Outlining the biggest hotel industry trends for this year, it’s a valuable insight into what’s happening in one of travel’s most exciting sectors.

The good folks at Ard na Sidhe has have kindly allowed us to post the full infographic below, so scroll on down.

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Weddings, Private Dining and Live Sports: Our Website Copy for The Function Room

At World Words, we love a good British pub. For our travel writers and editors, there’s little better than supping on a craft pale ale or continental lager in a place steeped in history, legend and tradition. So when we were asked to produce new brand web copy for Greene King, the largest pub retailer and brewer in the UK, we couldn’t say no. Our task? To create enticing and informing content about the functions rooms in their pubs all around the country, highlighting the range of events they offer, from weddings to Christenings, dinner parties to live sport screenings.

Over the course of the next few months, we completed copy for more than 35 pubs on The Function Room, each at just over 500 words. And they were so happy with our work, we’re expecting another commission very shortly.

You can find the full range of our pub function room content on their website. Or for just a small taste of what we did, scroll down for one example of pub function room copy: The Marlborough Arms pub in Bloomsbury, London.

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A Dream Amid Sea and Sky – Our Web Copy for Hotel Villa Franca in Positano, Italy

“Perfectly situated on a hill between the craggy cliff tops and the glinting Mediterranean Sea, Hotel Villa Franca is romantic Italy at its most ravishing. With the picturesque cobbled piazzas of Positano and two blissful beaches just steps away, this stylish hilltop retreat offers the chance to check out from reality and absorb the glamor and gorgeousness of the ever-enchanting Amalfi Coast. A cool calm envelops this Italian idyll where bewitching coastal beauty dominates the window views and pines and citrus scent the air.”

So begins our web content for Hotel Villa Franca, a hotel in Positano, Italy. HVF approached us earlier this year to completely re-work their website, making the content throughout inspiring and informative. So we did. We rewrote all of the copy on the website (a total of around 5,000 words, all in US English) and then had our words translated into Italian, French and Spanish by our translation contacts. The paragraph above is the very first thing that visitors read on the homepage, but it’s just the start. We have included several content snippets from the website below…

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Singapore: A Region Guide for HomeAway

Singapore is a place quite unlike any other. The world’s only island city-state is known both as a global commerce and financial centre and as a hard-to-beat holiday destination, offering a wealth of world-class cultural institutions, extraordinary architecture and never-ending nightlife – all boosted by a unfailingly warm, equatorial climate. For travellers, it’s an amazing city, which is why when HomeAway, the world’s largest holiday home (vacation rental) company with over a million global listings, asked us to write them a guide on the city, we jumped at the chance.

The first in a series of Asia-Pacific region guides for HomeAway – the rest, from Dubai to Hong Kong to Sydney, will go live during March – Singapore was published last week. And you can read our regional overview below.

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