From Lazy Phrasing to Sales Bombs: Five Simple-to-Avoid Travel Writing Mistakes

What makes great travel content? Certainly, it should be a pleasurable read: full of colour, touches of humour, and anecdotes that catch the reader’s imagination. It’s also nice to catch the eye of any editors who may earmark you for future work, or holiday companies looking for that perfect wordsmith who can speak to their audience in just the right tone of voice. But there’s no shortage of content writers, so how do you ensure your copy stands out?

To help you do justice to your hard work, our travel content writing experts have compiled a list of the five most common clangers made by travel writers. We hope you’ll find it useful, whether you’re busy penning a four-page feature for a women’s magazine or a blog for a growing tour company. Simply scroll down to read our expert tips.

stop-634941_1280 Continue reading

How to Avoid Writer’s Block And Keep Your Travel Content Writing Flowing

Content, content, content. Quality travel content is in hot demand. Google is constantly on the hunt for it and so too are social media users. But how can you generate quality content day after day, week after week, month after month? When faced with a blank screen and — even worse — a blank mind, the prospect can be a little daunting.

What will I write about now? What will resonate with readers? As professional travel writers, these are questions we ask ourselves regularly. Letting the idea bank run dry is simply not an option. Nor is waiting for creativity to strike because, as any writer will attest, inspiration is nothing if not tardy.

Fortunately, there are ways and means of keeping content flowing and combating the dreaded content drought. Drawing on the broad experiences of our expert travel writers at World Words, we’ve come up with six tried-and-tested techniques that will help you generate fresh and engaging content ideas. Wave writer’s block goodbye…

2987926396_87eb3c3494_b Continue reading

How to End Travel Content With a Bang: From Smart Callbacks to Shock Reveals

In travel content writing, endings matter. They are the last words the audience will read and, when done well, they have a tendency to linger. Great closing lines leave the reader with remnants of feelings and images, keeping the content alive in their minds long after they finish reading. A memorable ending is an asset to all forms of written travel content, whether you are penning a travel article or blog, a travel guide intro or even travel web page copy.

In a previous blog for World Words, we looked at the best ways to start your content. This time, we are turning our attention to the equally important conclusion. It may come last, but your ending should never be an afterthought…


Continue reading

Once Upon a Time: How to Tell a Great Story in Your Written Travel Content

From first-person adventure articles in travel magazines to storytelling TV adverts for tourism brands, narrative has always played an important role in travel content writing. Just laying out the cold hard facts doesn’t always do the trick – even the most avid of travellers need a little inspiration and encouragement to visit a new place, try a new service or buy a new product; being told to do so isn’t enough. That’s where telling a compelling story can help.

Read on for examples of great travel narratives, and advice on how to use storytelling in your own content writing.

Continue reading