In travel content writing, endings matter. They are the last words the audience will read and, when done well, they have a tendency to linger. Great closing lines leave the reader with remnants of feelings and images, keeping the content alive in their minds long after they finish reading. A memorable ending is an asset to all forms of written travel content, whether you are penning a travel article or blog, a travel guide intro or even travel web page copy.
In a previous blog for World Words, we looked at the best ways to start your content. This time, we are turning our attention to the equally important conclusion. It may come last, but your ending should never be an afterthought…