Tag Archives: Travel Content Advice

Eight Grammar Rules Made to Be Broken

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Scroll to the comments section of any online travel article and chances are you will find the grammar police up in arms. Yet not all grammar rules are inviolable laws. The truth is, language is malleable and constantly evolving. Perfect grammar may be the ideal, but when it comes to travel content writing, clear communication is preferable.

Good writing is about communication with an audience, so good writers should not blindly follow syntactic rules at the expense of clarity. Here are a just a few anti-grammar tips to help you improve your travel writing technique.

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Always Plan Ahead: Why Every Travel Company Needs an Editorial Calendar

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In the past, we’ve discussed some of the content weapons every travel brand should have in their arsenal, from a company blog to the all-important style guide. And this time around, we’re focusing on another must-have: the editorial calendar. As the old saying goes, ‘Fail to prepare, prepare to fail’. It is advice we should all heed. Try to tackle a marathon without any training or embark on a desert trek without water and the outcome won’t be pretty.

If you’re looking to make a significant impact with your travel content, first you must make a travel content plan…

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Avoiding Writer’s Block: How To Keep Your Travel Content Flowing Freely

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Content, content, content. Quality travel content is in hot demand. Google is constantly on the hunt for it and so too are social media users. But how can you generate quality content day after day, week after week, month after month? When faced with a blank screen and — even worse — a blank mind, the prospect can be a little daunting.

What will I write about now? What will resonate with readers? As professional travel writers, these are questions we ask ourselves regularly. Letting the idea bank run dry is simply not an option. Nor is waiting for creativity to strike because, as any writer will attest, inspiration is nothing if not tardy.

Fortunately, there are ways and means of keeping content flowing and combating the dreaded content drought. Drawing on the broad experiences of our expert travel writers at World Words, we’ve come up with six tried-and-tested techniques that will help you generate fresh and engaging content ideas. Wave writer’s block goodbye…

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How to Write Amazing Killer Headlines That Will Change Your Readers’ Lives!

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When it comes to writing blog posts or web copy, your headline is your first impression. It is an ultimate do-or-die chance to grab attention and impress your reader. If you fail, everything else you’ve written is as good as wasted.

In the age of information overload, every Tom, Dick and Harry from Timbuktu to Slough is peddling content. But the truth is that no normal human being can possibly keep up with the constant onslaught. As a result, audiences have become extra discerning, quickly scanning and skimming through headlines to decide what is and isn’t of interest. The only weapon for content producers in the fight for clicks is an alluring, attention-grabbing headline. To help you reel in the readers, we’ve outlined the best approaches to writing killer headlines for your content…

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