Always Plan Ahead: Why Every Travel Company Needs an Editorial Calendar

In the past, we’ve discussed some of the content weapons every travel brand should have in their arsenal, from a company blog to the all-important style guide. And this time around, we’re focusing on another must-have: the editorial calendar. As the old saying goes, ‘Fail to prepare, prepare to fail’. It is advice we should all heed. Try to tackle a marathon without any training or embark on a desert trek without water and the outcome won’t be pretty.

If you’re looking to make a significant impact with your travel content, first you must make a travel content plan…

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