Getting off to a Great Start: How to Write a Winning Travel Writing Opener

Never underestimate the power of a good opening line. First paragraphs — even just first sentences — will dictate your reader engagement. While the headline hooks your reader’s attention, it’s the introduction that reels them in.

Travel writing relies heavily on storytelling (we spoke about this already in a previous blog post), but it’s important to remember that good stories don’t always begin at the beginning.

Websage Continue reading

Discovery Blog: Top 10 Activities in South East England This Christmas

It’s that time of year again; when the wrapping paper comes out of the drawer, the mince pies are bought in bulk and everyone starts getting a little sick of the John Lewis advert. But Christmas should be about more than gift-related chores, unavoidable shopping and depressed penguins. This is a time to have fun with friends and family.

That’s why, when approached by holiday rental company Discovery Holiday Homes to create a series of monthly blogs for their website, we decided to start by looking at the brilliant activities available during the festive season.

So here it is – our first ever blog for Discovery Holiday Homes, focusing on fun things to do around Christmas in South East England. It’s entitled, rather imaginatively, ‘Top 10 Festive Activities in the South East this Christmas’…

pantomime

Continue reading

How to Write Amazing Killer Headlines That Will Change Your Readers’ Lives!

When it comes to writing blog posts or web copy, your headline is your first impression. It is an ultimate do-or-die chance to grab attention and impress your reader. If you fail, everything else you’ve written is as good as wasted.

In the age of information overload, every Tom, Dick and Harry from Timbuktu to Slough is peddling content. But the truth is that no normal human being can possibly keep up with the constant onslaught. As a result, audiences have become extra discerning, quickly scanning and skimming through headlines to decide what is and isn’t of interest. The only weapon for content producers in the fight for clicks is an alluring, attention-grabbing headline. To help you reel in the readers, we’ve outlined the best approaches to writing killer headlines for your content…

6923408938_12b461ee9b_b

Continue reading

Blog Bites: Clippings of Three Recent Travel Blogs Written by World Words

Another month has flown by and our travel writers have been busy scribbling away and creating a variety of travel blogs. To give you a little taster of what we’ve been up to, we’ve picked out three of our recently published blogs, which cover a variety of travel-related topics from cruising to health and wellness.

First, we delved into the delights of the northern Italian spa town of Salsomaggiore Terme for Live Adventurously. Next, we took a long hard look at Fred Olsen’s luxurious cruise ships to give readers of Bolsover Cruise Club‘s blog the inside scoop on the best vessels on the seven seas. Then, we scoured the web to hunt down the crème-de-la-crème of travel content for our September Travel Roundup for Pimsleur Approach.

Here is a short extract from each of these blogs — all written by our expert travel writing team.

Continue reading