Tag Archives: Holiday Content

Spring Cleaning Your Travel Content

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The world of travel is always changing, and what you once thought was evergreen content can become outdated in the blink of an eye. If you or your brand produces or commissions travel content, it’s vital to regularly take stock of what you’ve already got, what you still need, and what can be retired. This will help keep things neat, fresh and relevant. And if you are going to do some content spring cleaning, well, surely there’s no better time than spring?

If your website is home to a travel blog, destination guides, tour itineraries or any other types of travel content, we have some top tips for sprucing it up (and all just in time for the big pre-summer booking rush). Read on for more…

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From Tech Escapes to River Cruises: The Top Travel Trends of 2018 – Infographic

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Believe it or not, we are already a quarter of the way through 2018 – where on earth has the time gone?! Within the world of travel, that means that the year’s consumer travel trends are starting to take shape. To mark 2018’s progress so far, we thought we’d take a look back to late 2017 and see the predictions then for the year ahead.

This infographic from The Dunloe Hotel & Gardens predicted some of the trends that they’re convinced will come to pass in 2018, from low-cost long-haul flights to health-conscious holidays. We think that a few of these trends have already grown in popularity this year (particularly ‘the switch off holiday’, where people choose to eschew their smartphones and other tech), but you can decide for yourself by scrolling down to see the full infographic…

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From Venice to Namibia: The World’s Top Honeymoon Hotspots – An Infographic

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When it comes to getting hitched, the general consensus seems to be that the wedding ceremony is the stressful thing to organise, and the honeymoon is the light relief. But in this modern world, with such an intimidating range of options available, choosing a honeymoon destination often comes with its own particular stresses and strains.

That’s why our team here at World Words was drawn to this smart little infographic from Commins & Co. It offers an invaluable breakdown of some of the world’s most perenially popular honeymoon hotspots by category – so whether you’re looking for a budget break, an exotic escape or an adventure holiday, they offer several options. There’s also some handy advice on how to book your vacation. So scroll down now to see the full infographic…

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The Fine Art of the Travel Content Brief: How to Write One… And How to Follow It 

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In travel writing, as in all content production, a clear and unambiguous brief should always be the starting point. For writers, knowing the brief inside out before you start typing is key to knowing exactly what the client or editor expects and meeting their expectations. From the perspective of clients and editors, meanwhile, getting the brief right will mean less editing work, a quicker writer delivery and – most importantly of all – a better finished product.

So how can clients craft the perfect travel content brief? And, from the other point of view, how can writers ensure they answer it in the intended way? Scroll down to read top tips from our staff content editor – and writer – Eilidh.

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