Author Archives: Joe

About Joe

Joe is the founder and editor-in-chief of World Words. He is a seasoned travel writer and editor for the likes of National Geographic and Forbes Travel Guide. READ HIS FULL BIO.

A Dream Amid Sea and Sky – Our Web Copy for Hotel Villa Franca in Positano, Italy

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“Perfectly situated on a hill between the craggy cliff tops and the glinting Mediterranean Sea, Hotel Villa Franca is romantic Italy at its most ravishing. With the picturesque cobbled piazzas of Positano and two blissful beaches just steps away, this stylish hilltop retreat offers the chance to check out from reality and absorb the glamor and gorgeousness of the ever-enchanting Amalfi Coast. A cool calm envelops this Italian idyll where bewitching coastal beauty dominates the window views and pines and citrus scent the air.”

So begins our web content for Hotel Villa Franca, a hotel in Positano, Italy. HVF approached us earlier this year to completely re-work their website, making the content throughout inspiring and informative. So we did. We rewrote all of the copy on the website (a total of around 5,000 words, all in US English) and then had our words translated into Italian, French and Spanish by our translation contacts. The paragraph above is the very first thing that visitors read on the homepage, but it’s just the start. We have included several content snippets from the website below…

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Welcome to World Words: Meet Our Two New Travel Writers, Samantha and Chris

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This May, we are delighted to welcome two new travel content writers, Samantha and Chris, to the in-house team.

Joining World Words as staff content writers and editors, Samantha and Chris will be working on a wide variety of content projects for us, including travel articles, blogs, web copy, guides, itineraries, press releases and social and digital marketing. They both come to us with a wealth of content writing experience and masses of travel industry know-how, as well as some incredible, envy-inducing travel experiences. Let’s find out a little more about them…

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Evocative Copy Plus Incredible Images: It’s the Perfect Travel Content Combo

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Here at World Words, we pride ourselves on our top-notch, insightful travel content. It’s what we do… bring far-flung destinations to life with the awesome power of the written word. Unlike content in many industries, travel content is about far more than facts and figures; it must be snappy and concise while offering a deeper level of description that evokes sensations and drives wanderlust. It needs to tell a story. And like all memorable stories, content works best when the expertly-crafted words are accompanied by complementary and beautiful images.

Although we may specialise in writing, we understand how startling imagery can bring your content to life. And it works best of all when words and images work in tandem. So here are top tips for combining the two art forms…

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Champagne Life: The Saatchi Gallery’s All-Female Show (Private Air Magazine)

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Earlier this year, the Saatchi Gallery in London created a groundbreaking all-female art show entitled Champagne Life. We knew it was an event that would interest one of our favourite clients, Private Air Luxury Homes Magazine, so we sent along our editor Mandy – notepad, recorder and camera in hand – to get the low down on the event.

Below is the feature she wrote about the exciting exhibition – as published in the March/April issue of Private Air.

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