Monthly Archives: June 2016

Weddings, Private Dining and Live Sports: Our Website Copy for The Function Room

At World Words, we love a good British pub. For our travel writers and editors, there’s little better than supping on a craft pale ale or continental lager in a place steeped in history, legend and tradition. So when we were asked to produce new brand web copy for Greene King, the largest pub retailer and brewer in the UK, we couldn’t say no. Our task? To create enticing and informing content about the functions rooms in their pubs all around the country, highlighting the range of events they offer, from weddings to Christenings, dinner parties to live sport screenings.

Over the course of the next few months, we completed copy for more than 35 pubs on The Function Room, each at just over 500 words. And they were so happy with our work, we’re expecting another commission very shortly.

You can find the full range of our pub function room content on their website. Or for just a small taste of what we did, scroll down for one example of pub function room copy: The Marlborough Arms pub in Bloomsbury, London.

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Want to Be an Assistant Editor at World Words? Then Apply for Our New Position

World Words is hiring! We are on the lookout for an assistant editor to work part-time alongside our editorial team.

We are looking for a talented and experienced content editor and writer with a deep-rooted passion for travelling. You must be able to sub-edit and write original, informative and inspiring travel content (including feature articles, blog posts, travel guides, website copy, itineraries and press releases) for an international portfolio of clients. And you should relish the flexibility of working two days a week to your own schedule and in the place of your choice.

Does this sound like you? Then scroll down to read the job advertisement in full, before sending in an application.

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Google’s New Digital Garage Highlights Why Pro Travel Content Writing is Vital

Back in March this year, Google premiered an ambitious new project called The Digital Garage. Billed as ‘a growth engine for digital skills’, The Digital Garage is designed to help British and European businesses grow their online presence by offering tutorials on a wide variety of digital marketing skills. They cover everything from web content to social media to search marketing, affording travel companies helpful insight into cementing an online presence.

Start working your way through the tutorials, and you’ll find something else becomes abundantly clear. That, for all these different forms of digital marketing, their success mainly depends on the quality of the written travel content.

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Honesty is the Best Policy: Why You Must Always Tell the Truth in Travel Content

When it comes to travel content writing, it can sometimes be tempting to massage the truth about a destination, resort or airline. After all, it isn’t always an easy task to seek out the positives of a grey hotel block in Benidorm that’s six miles from the beach; omitting some information or smoothing the rough edges can seem the simpler option. But travel content has a duty and obligation to be informative and accurate for its audience, as well as inspiring and salesy for its client. Not only is giving an accurate picture the moral thing to do, but it also ensures audience expectations are realistic, allowing them to make an informed choice about their travel arrangements.

We asked our expert travel content writers at World Words for their advice about how to ensure your travel copy is always honest. Taking the example of a hotel, we collated five of their top tips on writing truthful travel content.

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