The Hotel Industry Trends that Travel Content Writers Need to Bear in Mind

At World Words, we often find ourselves writing about the hotel industry. Sometimes it’s website copy for a hotel resort like Hotel Villa Franca Positano, sometimes it’s a travel guide for an accommodation rental company like HomeAway, and sometimes it’s a content writing advice blog for a hotel-focused publication such as eHotelier.

Whatever the type of hotel travel content we are writing, it is vital for us to keep our fingers on the pulse of the hotel industry. That’s why we are always looking for upcoming trends and fresh insights into the world of hotels.

On one of our regular research expeditions around the internet, we came across this excellent infographic from Ard na Sidhe Country House Hotel in Ireland. It was so good, we just had to share it. Outlining the biggest hotel industry trends for this year, it’s a valuable insight into what’s happening in one of travel’s most exciting sectors.

The good folks at Ard na Sidhe has have kindly allowed us to post the full infographic below, so scroll on down.

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How to Avoid Writer’s Block And Keep Your Travel Content Writing Flowing

Content, content, content. Quality travel content is in hot demand. Google is constantly on the hunt for it and so too are social media users. But how can you generate quality content day after day, week after week, month after month? When faced with a blank screen and — even worse — a blank mind, the prospect can be a little daunting.

What will I write about now? What will resonate with readers? As professional travel writers, these are questions we ask ourselves regularly. Letting the idea bank run dry is simply not an option. Nor is waiting for creativity to strike because, as any writer will attest, inspiration is nothing if not tardy.

Fortunately, there are ways and means of keeping content flowing and combating the dreaded content drought. Drawing on the broad experiences of our expert travel writers at World Words, we’ve come up with six tried-and-tested techniques that will help you generate fresh and engaging content ideas. Wave writer’s block goodbye…

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Weddings, Private Dining and Live Sports: Our Website Copy for The Function Room

At World Words, we love a good British pub. For our travel writers and editors, there’s little better than supping on a craft pale ale or continental lager in a place steeped in history, legend and tradition. So when we were asked to produce new brand web copy for Greene King, the largest pub retailer and brewer in the UK, we couldn’t say no. Our task? To create enticing and informing content about the functions rooms in their pubs all around the country, highlighting the range of events they offer, from weddings to Christenings, dinner parties to live sport screenings.

Over the course of the next few months, we completed copy for more than 35 pubs on The Function Room, each at just over 500 words. And they were so happy with our work, we’re expecting another commission very shortly.

You can find the full range of our pub function room content on their website. Or for just a small taste of what we did, scroll down for one example of pub function room copy: The Marlborough Arms pub in Bloomsbury, London.

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Want to Be an Assistant Editor at World Words? Then Apply for Our New Position

World Words is hiring! We are on the lookout for an assistant editor to work part-time alongside our editorial team.

We are looking for a talented and experienced content editor and writer with a deep-rooted passion for travelling. You must be able to sub-edit and write original, informative and inspiring travel content (including feature articles, blog posts, travel guides, website copy, itineraries and press releases) for an international portfolio of clients. And you should relish the flexibility of working two days a week to your own schedule and in the place of your choice.

Does this sound like you? Then scroll down to read the job advertisement in full, before sending in an application.

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