Just What Makes Great Travel Writing Work? Analysing Writers’ Techniques

Before one can be a great travel writer, one must learn to be a great travel reader. To read voraciously and linger over the words; relish, absorb and reflect on what it is that makes great travel writing work. Found a travel article that you love? Analyse its effect – a strong feeling, a vivid image – and then pinpoint how the writer achieved it.

By examining the techniques employed in the best travel prose, aspiring travel writers can acquire new skills and help attune their own ear to the rhythms and melodies of good writing. To illustrate the many benefits of studying others’ work, we have deconstructed a selection of praiseworthy travel writing passages. Scroll down to read on.

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The Key to Travel Writing? Be Specific

In travel writing, details are everything. What good is it to describe a paradise beach if you neglect to mention the giant development looming up behind it? Why write about toe-curlingly expensive haute cuisine if your audience are budget travellers? How can you justify promoting cheap off-season travel if you don’t mention the monsoons?

We have discussed a number of travel writing tips and techniques in the past on our blog, from crafting a winning opening all the way to ending with a bang. But today, we’re offering a much broader piece of advice; one that can be put into practice at every stage of your writing journey, from pitching and research through writing and editing.

Be specific.

The fact is, specificity is key throughout the writing process, from identifying your target audience to conducting research to telling your story. Here are just some of the ways in which it pays to be specific in your travel writing.

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Ending With a Bang: Three Great Ways to Conclude Your Travel Articles

In travel writing, endings matter. They are the last words the audience will read and, when done well, they have a tendency to linger. A good ending is the feeling or image that survives, the thing that keeps the story alive and kicking in the reader’s mind long after they’ve finished the article.

In our last writers’ blog, we dealt with the all-important opener. This time round, we’re turning our attention to the equally important conclusion. It may come last, but the ending should never be an afterthought.

Travel writing endings need to not only alert readers to the fact that the story is over, but they also need to reinforce the main points of the article. The chronological end to your experience is usually not the best choice (embarking on a return flight does not make a good finale); you’ll need to come up with something better. Anyone who regularly reads travel content will be aware that the quote has become a fairly standard way of wrapping things up. And although a juicy end quote can be extremely effective, it’s a trick that is fast becoming overused.

With that in mind, here are three other travel writing techniques that can help spice up your finale.

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Getting off to a Great Start: How to Write a Winning Travel Writing Opener

Never underestimate the power of a good opening line. First paragraphs — even just first sentences — will dictate your reader engagement. While the headline hooks your reader’s attention, it’s the introduction that reels them in.

Travel writing relies heavily on storytelling (we spoke about this already in a previous blog post), but it’s important to remember that good stories don’t always begin at the beginning.

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