Tag Archives: Content Writing

Once Upon a Time: How to Tell a Great Story in Your Written Travel Content

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From first-person adventure articles in travel magazines to storytelling TV adverts for tourism brands, narrative has always played an important role in travel content writing. Just laying out the cold hard facts doesn’t always do the trick – even the most avid of travellers need a little inspiration and encouragement to visit a new place, try a new service or buy a new product; being told to do so isn’t enough. That’s where telling a compelling story can help.

Read on for examples of great travel narratives, and advice on how to use storytelling in your own content writing.

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A Small Selection of World Words’ Best Travel Content Writing Advice… Part 2

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A couple of weeks ago, we posted about some of our travel content writing advice that has been circulating online. But that was just part one. Here are some more of our tips and tricks to hone your wordsmithing skills.

From destination guides to travel features, World Words writes about travel in every shape and form, collecting wisdom along the way. There is always more to learn about the craft of writing and always more advice to give.

From warnings about the perils of travel writing clichés, to the necessity of being specific in your content writing, from research to headlines, we’re full of great advice to improve your travel content writing.

Scroll on down to have a read.

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Why You Should Insist on Consistency

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There are many varied ways in which you can approach style, grammar and tone when writing original travel web copy. Yet what matters most is not how you choose to write content, but that you always write with consistency.

For writers and editors alike, consistency shows your attention to detail, and is a vital way in which to present a unified and cohesive voice across a number of different topics. Writing is not unlike a bread dough: without good consistency, it all falls apart. So how do you ensure consistency throughout an article, a website or even an entire publication? We have outlined some of the most important reasons for consistency, and how to achieve it, below.

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How to Edit Travel Content Like a Pro

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Writers get the glory and the byline. Editors rarely get a mention. Yet their role in creating great content is vital.

For some, the process of writing seems to be effortless, a natural gift. Their prose is engaging, witty, evocative and always clear. But the chances are you are reading their end product. What if you were to see their first draft?

It might come as a surprise to learn that even the most talented of writers don’t always get it right first time round. First drafts are frequently lacking finesse, and it takes significant refinement to make them absolutely perfect.

Most top publications and blogs have professional editors to tweak and fine-tune their content — to give it a little nip and tuck where needed. Other writers and bloggers have to edit themselves, which can prove a lot more difficult. Editing is not an easy feat — it’s time-consuming and draining — but it is a necessary one. Not editing your travel content is like bypassing quality checks. Without doing it, the results can be embarrassing or, even worse, damaging to your brand. Fortunately, there are techniques and tips that can help you with the process.

So whether you’re a travel writer looking to improve your own editing skills, or a travel brand trying to ensure that the content you receive from writers is the best it can be, here’s our eight-point checklist for editing travel content.

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