Author Archives: Nathanael Smith

About Nathanael Smith

Nathanael is a staff content writer for World Words. He writes about travel for a variety of newspapers and magazines and can often be heard on BBC Radio. READ HIS FULL BIO.

How to Enliven Your Travel Content

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Every day on the internet, the world’s biggest travel websites publish reams of articles, blogs and other content, on everything from the best museums in Manchester to hiking trails in Laos. Thousands of travel pieces compete for the attention of discerning readers and, while elements like SEO are crucial in appeasing the content robots, the most important way to attract human readers is with rich, readable content that stands out from the crowd.

With a world of competition, making your travel content stand out is far from easy. So we asked our expert team of experienced travel journalists and copywriters for their tops tips on how to enliven blogs, destination guides and articles. Want to make travel content that’s original, interesting and engaging? Then follow these five steps…

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La Spezia Destination Guide for Expedia

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Expedia organise holidays to every far-flung corner of the globe, so how do you possibly choose where to go? That’s where World Words, and our expert web copywriting team, come in. We work with the online travel agent to provide sharply written travel copy that gives readers all the information they need when choosing a destination.

In the past, we’ve written guides for such diverse destinations as Khao Sam Roi Yot National Park, Rome and Rotorua. Most recently, our travel writers turned their attentions to La Spezia, a lively seaside town in the Liguria region of Italy. Keep reading after the picture to find out more.

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Luxe Magazine: Panama Travel Article

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When you think of Panama, you might think of canals, hats and the fabled Darien Gap. But what you might not think of is just how stunning and traveller-friendly this country is, which is why we enjoyed writing about it so much in this article for Luxe Magazine.

Panama proved a fascinating topic to cover, from its slick modern skyscrapers to secluded tropical beaches. Such diversity characterises the small country, which offers heritage sites, angling in fish-crammed lakes and a broad array of museums. You could choose Panama if you wanted an adventure holiday, a city break, a lazy week by the ocean – or even a bit of all three.

Clearly, there is never a shortage of things to see and do in Panama, so this travel article for Luxe Magazine filled up quickly with fascinating facts and recommendations to make the most of any holiday there. Scroll down to read an excerpt from the piece, where you can learn more about the country, including the curious origin of its name.

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