Monthly Archives: February 2019

A Milan Fashionista or a Sydney Foodie? Our Blog Posts for Kingsbridge Travel

At World Words, we are regularly asked to write blog content by new clients. They come to us for one big reason – we know what we are talking about. Whatever the topic, whatever the destination and whatever the angle, we have the real travel experience and content writing expertise to help. Whether they are looking for a blog about scuba diving in Galapagos, an in-depth tour of ancient Egyptian sights in Alexandra or a gastronome’s guide to Florence, we are able to write it. We’d go so far as to say that no other content agency can match the extensive first-hand travel experience of our team. (If you’re in any doubt, just take a look at this blog’s Our Travels series).

Last year, we were contacted by the US-based travel agency Kingsbridge Travel in relation to their company blog. They were looking for a series of blog posts on destinations all over the world, from the hiking trails of Northern Italy to the Aboriginal culture of sunny Sydney. So that’s what we have been doing. We have written half a dozen blog posts for them to date (with more to follow), and you’ll find snippets from just a few of our favourites below…

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Our Travels: Montpellier, France

It probably comes as no surprise to you that the World Words team has a serious case of wanderlust. After all, it’s those itchy feet that led us to specialise in travel content in the first place. We don’t just love to write about global destinations, we get out there and explore them for ourselves, which is what makes our content so well informed.

The Our Travels blog series gives us the chance to share our very best travel stories with you each month. Our jet-setting writers and editors have visited worldwide destinations as varied as Oman, Estonia and Quebec City.

In this month’s blog, World Words content writer Ruth heads to the sunny south of France to explore Montpellier…

Ruth (right) and her friend Louise at their favourite apéritif spot at Place du Marché aux Fleurs.

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Making the Most of Your Ideas: How to Turn One Concept Into Lots of Content

Content marketing is not a sprint but a long-haul journey. It requires you to create consistently engaging content on an ongoing basis, which means coming up with idea after idea after idea after idea – not always an easy task.

But coming up with one idea doesn’t necessarily mean only getting one piece of written travel content. In fact, if you’re only getting a single article, blog or other piece of travel content out of each idea that springs to mind, you are wasting your time. Of course, every piece you write must be original and distinctive, but this blog will explain how a single lightbulb moment can light up a whole room full of content concepts. Scroll down for our expert tips.

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