Monthly Archives: June 2015

Five Tips for Effective Content Editing

In content, editing is everything. The writers may have the ideas and put them down on the page, often with great panache, spot-on metaphors and a killer turn of phrase, but even the best can benefit from an editor. Editors will translate writers’ shrewd observations and wandering thoughts into the best and most readable version possible.

The best travel content inspires its readers. For travel publications, that means keeping the reader captivated with a compelling narrative, while for travel companies it’s about inspiring readers to the point of purchase. In every case, editing is an essential way to ensure your content does its job as well as it possibly can.

Hot on the heels of our previous blog, a checklist for editing travel content, we’ve come up with five more pieces of advice to ensure the effectiveness of your editing process. So scroll down to read our expert editing advice…

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Great Escapes in Chile and Argentina

In one of our recent blogs, we shared an article we had written on Búzios for Luxe Magazine’s debut issue. But this wasn’t the only travel feature we produced for Luxe. In fact, we wrote so many great articles for the first issue, we thought we’d share another one.

Our team of  writers penned pieces on everything from sensational swimming pools to spectacular spas, but for oenophiles it’s hard to beat our feature on South America’s finest vineyard resorts. It hones in on two things that many of our well-travelled writers are passionate about: wine and travel.

Written by two of our expert travel writers, this article focused on a pair of  exclusive resorts in South America, both of which are set amid the vines. One was the innovative Vina Vik in Chile’s Millahue Valley and the other was the superb Vines Resort and Spa, located in the Uco Valley in Mendoza, Argentina. In both resorts, wine takes pride of place, in the bar and on the dinner table, as well as – in the case of Vina Vik – in the spa, where grapes are incorporated into the treatment. Just like the wines themselves, stays in both hotels are meant to be savoured. Would you like to jet off on a luxury wine country retreat to South America? Then scroll down below.

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Eight Grammar Rules Made to Be Broken

Scroll to the comments section of any online travel article and chances are you will find the grammar police up in arms. Yet not all grammar rules are inviolable laws. The truth is, language is malleable and constantly evolving. Perfect grammar may be the ideal, but when it comes to travel content writing, clear communication is preferable.

Good writing is about communication with an audience, so good writers should not blindly follow syntactic rules at the expense of clarity. Here are a just a few anti-grammar tips to help you improve your travel writing technique.

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Búzios: Where Beaches Beckon

With the reverberations of the World Cup 2014 only just behind us and the 2016 Olympic Games still looming, Rio de Janeiro has been hogging the holiday limelight. But while the rest of the world lands in Rio, where do the young and beautiful Rio residents go when they need to escape from it all? Búzios it seems, a place we’ve been getting to know for our latest travel article for Luxe Magazine.

A gloriously gorgeous seaside resort, Búzios is bordered by more than 20 golden strips of soft sand. With its azure waters and endless sun, it doesn’t have to work hard to court attention and can even name a VIP – Brigitte Bardot – among its fanbase. Couple that with an exciting dining scene and you’ll get a sense of why Búzios is a favourite destination for cariocas. So whether you’re looking to tack on a beach getaway to the end of your Olympics trip or you’re a Rio dweller planning a holiday to recoup and recover after the event, scroll down to read our full article and to discover more about this Brazilian resort.

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