The Five Cardinal Sins of Travel Content from Lazy Descriptions to Blatant Plugs

What makes great travel content? Certainly, it should be a pleasurable read: full of colour, touches of humour, and anecdotes that catch the reader’s imagination. It’s also nice to catch the eye of any editors who may earmark you for future work, or holiday companies looking for that perfect wordsmith who can speak to their audience in just the right tone of voice. But there’s no shortage of content writers, so how do you ensure your copy stands out?

To help you do justice to your hard work, our travel content writing experts have compiled a list of the five most common clangers made by travel writers. We hope you’ll find it useful, whether you’re busy penning a four-page feature for a women’s magazine or a blog for a growing tour company. Simply scroll down to read our expert tips.

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How to Always Deliver Your Work to the Deadline: Our Advice for Travel Writers

The reputations of content writers and editors live and die by their deadlines. A late hand-in is one of the worst sins a writer can commit. Repeated missed deadlines can strain client relationships, damage your reputation and, ultimately, impact on your income. Even if your failure to meet a deadline is a rare occurrence – even if it’s a one-off – it will almost certainly kill hopes of a repeat commission, and put a permanent black mark next to your name.

The harsh truth is that it doesn’t matter how busy you are or what else is happening in your life – whether you’ve taken on too many commissions, or are juggling work with personal issues – at the end of the day, clients (quite rightly) demand quality, on-time content without exception. If you can’t deliver, they’ll find someone else who can.

If you are a writer or editor who needs help meeting your deadlines, the reliably punctual team of expert writers and editors at World Words is here to help. Read on for our top tips on always being dependable with deadlines.

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From Guides to Slides: Choosing the Best Form of Content For Your Travel Brand

Don’t let anybody tell you otherwise – there is no such thing as one-size-fits-all travel content writing. Every travel business is different, as are its consumers and the service or product it provides. Travel content must address the needs of those readers (both existing and potential clients) whilst simultaneously promoting and adding value to the brand. In short, it must be personalised to you, individually… starting with choosing the right form of content.

There are many aspects to consider before deciding on the type and style of content writing. Ask yourself some of these questions: What would I like my readers/potential clients to know? What content can I provide them with to help them plan/buy/choose my brand? Who is my demographic? How will this ultimately benefit my company?

To help you choose the right form of content, we’ve created a breakdown of your options, and how to best utilise them for your travel brand. We’ve already covered travel blogs in detail, so we will begin with destination pieces…

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The Finished Article: Five Ways to Grow a Promising Idea Into Compelling Content

Whether you are writing for print or the web, creating a travel article is not always an easy process. Sure, the start and end point may always be the same, but the journey from brainwave to finished product can be a surprisingly bumpy one for the uninitiated. To help make the process as smooth as possible, we’ve come up with a five-step plan for creating brilliant travel articles – and, of course, travel blogs – every time. Scroll on down for our top tips.

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