The Hotel Industry Trends that Travel Content Writers Need to Bear in Mind

At World Words, we often find ourselves writing about the hotel industry. Sometimes it’s website copy for a hotel resort like Hotel Villa Franca Positano, sometimes it’s a travel guide for an accommodation rental company like HomeAway, and sometimes it’s a content writing advice blog for a hotel-focused publication such as eHotelier.

Whatever the type of hotel travel content we are writing, it is vital for us to keep our fingers on the pulse of the hotel industry. That’s why we are always looking for upcoming trends and fresh insights into the world of hotels.

On one of our regular research expeditions around the internet, we came across this excellent infographic from Ard na Sidhe Country House Hotel in Ireland. It was so good, we just had to share it. Outlining the biggest hotel industry trends for this year, it’s a valuable insight into what’s happening in one of travel’s most exciting sectors.

The good folks at Ard na Sidhe has have kindly allowed us to post the full infographic below, so scroll on down.

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Weddings, Private Dining and Live Sports: Our Website Copy for The Function Room

At World Words, we love a good British pub. For our travel writers and editors, there’s little better than supping on a craft pale ale or continental lager in a place steeped in history, legend and tradition. So when we were asked to produce new brand web copy for Greene King, the largest pub retailer and brewer in the UK, we couldn’t say no. Our task? To create enticing and informing content about the functions rooms in their pubs all around the country, highlighting the range of events they offer, from weddings to Christenings, dinner parties to live sport screenings.

Over the course of the next few months, we completed copy for more than 35 pubs on The Function Room, each at just over 500 words. And they were so happy with our work, we’re expecting another commission very shortly.

You can find the full range of our pub function room content on their website. Or for just a small taste of what we did, scroll down for one example of pub function room copy: The Marlborough Arms pub in Bloomsbury, London.

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Website Content for Off The Map Travels

Have you ever wished your travel website was working just that little bit harder? Have you yearned for copy that’s beautifully written to catch the attention, while also getting your key sales messages across to the right audience?

That’s what Off the Map Travels wanted – and that’s why they came to World Words.

Off the Map Travels, a customised travel planning service set up by avid traveller Sara Nakash, asked us to create new website content that would engage their audience – an intrepid bunch looking for local culture, adventurous activities and a little bit of luxury too – and also clarify the key sales messages and increase the visibility of calls to action. We began by reworking the content that was already there, and then suggested our own new additions.

The new website has now gone live, so you can see the fruits of our labour by clicking here. Or for a taste of how our content works even without a fancy design, scroll down to read our copy for the homepage and ‘About’ page.

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