Tag Archives: Travel Web Copy

Travel Writing Clichés to Avoid – Part 2

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Clichés are rampant in travel writing. Melting pots, best-kept secrets and cities of contrasts proliferate. And while we believe these phrases can, on occasion, merit an airing, we can’t help but feel that some travel writers are simply choosing the path of least resistance – inserting these familiar and frequently used phrases rather than seizing an opportunity to be creative. We previously listed our dirty dozen of travel clichés on the blog, but that was only the beginning. Now’s the time to share even more worthy additions to the canon of travel writing cliché.

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Inspiring Iceland: A Photography Tour Itinerary Written for Photo Xpeditions

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Our team at World Words are regularly enlisted to write tempting travel itineraries for an array of tour providers. One such client is PhotoXpeditions, who run photography workshops, taking participants out to incredible destinations all over the world to hone their photographic skills under the guidance of a photographic pro. We’ve completed quite a few enticing tour itineraries for Photo Xpeditions in the past, writing about photography-focused tours of places such as Japan and Myanmar.

Among the recently published itineraries produced by our expert travel writers was this ‘Inspiring Iceland’ photography workshop. With its raw and dramatic landscapes, hot springs and cool cities, Iceland has endless lens fodder. Plus, it’s one of the main filming locations for the incredibly popular ‘Game of Thrones’ TV series – few destinations are more in vogue among travellers right now. So Photo Xpeditions asked us to take a look at their existing itinerary, tidy up what was already there and add lots more interesting information off our own back.

We’ve published an excerpt from the itinerary below to give you a taster of what the tour will include.

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Why You Should Avoid Writing About a Travel Destination Only from Memory

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Great travel experiences create vivid memories. Ask any traveller about a particular trip, and they will recall many strong sensory memories, from the incredible sight of a migrating herd of elephants to the gentle sound of waves lapping at shore; the overpowering smell of a bustling spice market to the sweet taste of a freshly-picked mango.

However, memory is not as reliable as it first appears. Press the same traveller on the exact number of elephants, or the route they took through the spice market, and you may find they struggle to give you an answer. The fact is, no matter how vivid your travel memories seem, there’s always key information missing from your recollection.

As travel writers, we do as much as we possibly can to record everything we see and do during our trips – in fact, making notes on your travels is a very valuable habit for travel writers – but it is not possible to record absolutely everything. So how do you ensure the travel article, guide or web copy you write when you arrive home is 100% correct, providing accurate and valuable information for your readers? Here are four ways to always get it right…

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Travel Web Copy for Tuscany Escapes

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In the last month, our writers have been busy producing inspiring travel content for clients old and new. Among the new were holiday home rental agency Tuscany Escapes, who offer various villas, palatial pads, away-from-it-all retreats and family-friendly residences in the lovely rolling hills of Italy’s Tuscany region.

Tuscany is one of those places that we never tire of visiting or writing about. So when we were asked to put together a destination overview for Tuscany Escapes, we jumped at the opportunity. Our expert travel writers got to work writing travel copy about the region’s culture, landscapes, cuisines and top attractions. The copy gives a brief taster of Tuscan history and geography, as well as explaining how best reach the region, before delving into the most popular holiday locations. Florence, Siena, Pisa, Lucca, San Gimignano and Chianti are all covered.

If you are planning a holiday of any kind – from family getaway to wine escape to city break – Tuscany is worth serious consideration. To find out more about the much-loved Italian holiday destination, read the excerpt below.

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